| Radio reaches an impressive 91% of all Americans age 12 or older every week. Listeners continue to turn to Radio for news, information and entertainment - despite an ever-increasing selection of media options.
Read: Radio reaches 91% of Persons 12 and older each week.
| Average Weekly Reach: Persons |
| Persons |
12+ | 90.9% |
| Persons |
12-17 | 87.8% |
| Persons |
18+ | 91.2% |
| Persons |
18-24 | 88.6% |
| Persons |
18-34 | 90.4% |
| Persons |
18-49 | 91.9% |
| Persons |
25-54 | 93.2% |
| Persons |
55+ | 89.5% |
| Persons |
35-64 | 93.7% |
| Persons |
65+ | 86.4% |
| Source: RADAR ® 133, June 2017 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)
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| Total U.S. 12+ Listening Audience |
| Persons 12 and older |
249,609,000 |
| Source: RADAR ® 133 June 2017 (C) Copyright
Nielsen Audio(Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)
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| Radio's Weekly Reach |
| Men |
12+ | 90.8% |
| Men |
12-17 | 86.1% |
| Men |
18+ | 91.3% |
| Men |
18-24 | 86.8% |
| Men |
18-34 | 89.0% |
| Men |
18-49 | 91.1% |
| Men |
25-54 | 92.7% |
| Men |
55+ | 90.9% |
| Men |
35-64 | 93.9% |
| Men |
65+ | 88.1% |
| Women |
12+ | 91.0% |
| Women |
12-17 | 89.5% |
| Women |
18+ | 91.2% |
| Women |
18-24 | 90.5% |
| Women |
18-34 | 91.9% |
| Women |
18-49 | 92.7% |
| Women |
25-54 | 93.6% |
| Women |
55+ | 88.3% |
| Women |
35-64 | 93.5% |
| Women |
65+ | 85.0% |
| Source: RADAR ® 133, June 2017 © Copyright Nielsen Audio
(Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)
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