Radio Works for Niche Retailers
A national retail advertiser was not experiencing business results from their digital efforts and turned to Katz Radio Group to embark on a test campaign that leveraged radio in 27 of the retailer’s key markets, with schedules running on over 90 radio stations targeted to females, ages 35-64.
Through a partnership with Dial Report, plans were put in place to measure the performance of the radio campaign and provide planning insights in real time. The results revealed that the exposed audience was three times more likely to visit a brand location while the radio campaign was running and the brand confirmed that sales increased as a result of the radio activity. Click here to view the full case study.