BIA Advisory Services to Share Forecast Findings in “Finish 2025 Strong. Kickstart 2026 with Momentum,” Live Presentation

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As part of continued partnership with BIA Advisory Services, the live presentation, “Finish 2025 Strong. Kickstart 2026 with Momentum,” will feature BIA’s latest U.S. Local Advertising Forecast.

Despite changes in consumer sentiment and the economic climate, certain categories are experiencing growth. BIA’s Celine Matthiessen, vice president of insights and analysis, and Senan Mele, MBA, vice president, forecasting and data analysis, will provide insight into consumer behavior and pinpoint categories to be prioritized by radio sellers for prospecting and would benefit from marketing support and help advertisers successfully navigate the challenging economic landscape.

As BIA projects an impressive $12.3 billion in local radio advertising revenue this year, Matthiessen and Mele will explore top spending verticals like Investment and Retirement Advice, Quick Service Restaurants, Banking and Hospitals. They’ll also highlight players planning to spend more in2025, including Mattress and Sleep Centers and Warehouses & Supercenters. They will highlight the sectors expected to thrive later this year, providing immediate insights. BIA will also unveil key findings from its much-anticipated holiday ad report and provide essential one-pagers for Radio OTA and Radio Digital, which support successful prospecting.

This presentation will take place at noon CT on Wednesday, September 24.

Registration for the presentation is free for RAB members. It will also be available for on-demand viewing. To register, click here.