NEW One Voice for Radio Live Presentation: “3MQ Makes a Difference – Radio Raises the Volume for Ad Campaigns”

As part of the One Voice for Radio initiative, an upcoming live presentation —  “3MQ Makes a Difference – Radio Raises the Volume for Ad Campaigns” will explore how recent changes in audience measurement are creating new opportunities for radio sellers and advertisers alike from the Nielsen Audience Measurement Modernization initiative.  

12:00 p.m. CT on Wednesday, October 1  
Live Online Presentation  

Why This Session Matters for Radio Sellers  

Based on just released data, this presentation is designed specifically to help radio sales professionals better understand how to position radio in today’s competitive media environment. As Nielsen’s 3-Minute Qualifier (3MQ) continues to reshape how radio audiences are measured, it’s delivering more accurate, actionable insights — insights that sellers can use directly in client conversations.  

During the session, Jon Miller, vice president, audience insights, and Rich Tunkel, managing director, Nielsen Audio, will unveil and explain the newly released data covering:  

• How 3MQ produces more reliable and representative audience data.  
• Why advertisers are seeing radio outperform campaign delivery expectations.  
• How these insights can help sellers build more compelling proposals and  
• address advertiser skepticism with data-backed confidence.  
• Ways to prospect more effectively by showing how radio delivers measurable ROI.   

Whether you're speaking with existing advertising clients or are engaging new prospects, this session will equip attendees with updated information and proof points that reflect today’s radio performance — grounded in improved measurement methodology.    

This session is ideal for:  

• Radio sales teams and managers  
• Account executives  
• Media strategists and planners  
• Anyone involved in positioning radio’s value to clients  

The live virtual session and accompanying resources are free and open to the radio and advertising industry. To register for this presentation, click here.   

We will continue to share updates as the One Voice for Radio initiative progresses, including future presentations and new tools to support radio.