Get the Inside Scoop: How to Cast and Direct Radio Spots that Truly Work
As part of the 2025 Radio Mercury Awards webinar series, RAB and Sound & Fury are teaming up for a can’t-miss session: “Expert Strategies for Casting and Directing Radio Spots that Work and Win.”
Join Jill Kershaw, chief executive officer, and Tina Morasco, vice president/head of casting at Sound & Fury, as they share their insider techniques for finding the perfect voice, bringing scripts to life, and turning good spots into great ones. Attendees will also get a look inside their director’s playbook — from setting the right context to helping talent deliver their strongest, most authentic performances.
For local radio stations that handle creative entirely in-house, this session offers fresh takeaways for sellers and producers alike — from coaching local voices to presenting clients with audio that stands out and sells.
WHEN:
Noon CT
Wednesday, November 19, 2025.
DETAILS:
RAB will continue to share updates on the 2026 Radio Mercury Awards.
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