RAB Launches AI-for-Radio Initiative

New AI-Focused Webinar Series Empowers Radio Sales Professionals

Under RAB’s broader AI-for-Radio initiative, RAB is launching a new series of AI-focused live presentations in 2026. The series is designed  to help sellers and managers navigate today’s fast-evolving, AI-driven  marketing landscape with clarity, confidence and practical application.

Kicking off the first of the series, “Commands to Context: How Sellers Get Better Results from AI,” presented by Kelli Frieler, chief executive officer, Vibrant Impact, will explore how to transform AI from a simple task engine into a true sales thinking partner.

Using RAB’s 7 Steps  to Selling Success framework, Frieler will demonstrate how adding human  insight, client context and real business challenges to the LLM (large language  model) enables sellers to generate stronger outcomes. This data inclusion will help  your AI tool deliver more relevant ideas, sharper strategies and more effective client conversations.

12 p.m. CT on Wednesday, January 14, 2026

The live virtual presentation and accompanying resources are free to RAB members. To register for this webinar, click here.

RAB will continue to share updates on its expanding suite of AI-enabled services designed to help sellers engage with local clients in a constantly evolving media and technology landscape.

About RAB 

RAB is the not-for-profit trade association representing America's broadcast radio industry. Its primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support. The RAB serves more than 6,000 member stations in the U.S. and more than 1,000 member networks, representative firms, broadcast vendors, and international organizations. Learn more at www.rab.com.  

Media Contact: 

press@rab.com