NEW One Voice for Radio Live Presentation - "A Look Back & A Look Ahead"

RAB hosts Nielsen for the first One Voice for Radio live presentation of 2026. In this session Nielsen will provide "A Look Back & A Look Ahead," based on a full year of insights from the 3-Minute Qualifier (3MQ) and an update on Nielsen’s mSurvey methodology for diary markets.

12:00 p.m. CT on Wednesday, February 4

Live Webinar

Why This Session Matters

Nielsen’s 3-Minute Qualifier (3MQ) and mSurvey methodologies reframe the measurement of audience engagement providing advertising professionals with more realistic and actionable insights.

During this session, Jon Miller, senior director, audience and consumer insights, Nielsen, will share information including last month’s holiday ratings and trends and remind attendees that the new benchmark has now been set for 2026 and beyond.

The live virtual session and accompanying resources are free and open to the radio and advertising industry. To register for this presentation, click here.

We will continue to share updates as the One Voice for Radio initiative progresses, including future presentations and new tools to support radio.