Radio Revenue Opportunities in 2026: BIA
RAB Live Presentation Offers a Deep Dive
NEW YORK — April 30, 2026 - RAB, in partnership with BIA Advisory Services, will present its next live presentation examining where radio advertising revenue is headed in 2026 and the opportunities emerging across local markets.
Based on BIA’s U.S. Local Advertising Forecast, the webinar will provide updated 2026 insight into radio revenue projections, expectations for political advertising tied to the upcoming midterm election cycle and the advertiser categories expected to drive local spending.
BIA estimates the U.S. radio advertising market will reach approximately $12.5 billion in 2026, reinforcing radio’s continued importance in the local advertising landscape and highlighting growth opportunities for sellers.
The session will also explore how advertisers are allocating budgets across media channels and where radio sellers can position their stations to capture a greater share of spending.
Attendees will gain practical guidance on aligning with advertiser demand, strengthening client conversations and identifying revenue opportunities in an evolving marketplace.
Presenters
- Celine Matthiessen, VP analysis & insights, BIA Advisory Services
- Senan Mele, VP forecasting & data analysis, BIA Advisory Services
- Steve Passwaiter, president, Silver Oak Political
Registration is free to RAB members. Attendees will have access to the presentation following the webinar. To register for this presentation, click here. We will continue to share updates including new resources and future presentations to support radio.
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