RAB Names Sabina Widmann Executive Vice President

NEW YORK – May 26, 2026 – RAB has appointed Sabina Widmann executive vice president. Widmann will oversee member engagement and success with a focus on broadcaster initiatives, enhancing member services and expanding overall offerings as RAB continues aligning its resources to support the evolving needs of the radio industry.


Sabina Widmann

Widmann brings more than 20 years of experience in radio, media sales, multicultural marketing and business development, with extensive expertise in helping brands connect with Latino audiences through audio and media strategies. Her background includes leadership roles at TelevisaUnivision, where she developed integrated marketing solutions across broadcast, digital and audio platforms while building a deep understanding of Latino consumer behavior and market dynamics.

Throughout her career, Widmann has worked closely with local broadcasters and advertisers across local markets. Her experience includes developing revenue opportunities, strengthening client partnerships and helping stations adapt to changing audience and advertiser expectations. Her work across broadcast radio, digital audio and multicultural marketing has provided firsthand insight into the operational and business needs facing local broadcasters today. As RAB continues to evolve and position the organization to best serve its members and the changing needs of broadcast radio, the association is aligning and consolidating several responsibilities within the organization. Widmann’s appointment reflects RAB’s continued focus on enhancing member value, professional development and industry support. The goal is to provide members with greater resources, stronger support and increased visibility and engagement across the industry.

“Sabina’s leadership experience, industry knowledge and understanding of broadcasters and the local communities which they serve make her an outstanding addition to the RAB team,” said Mike Hulvey, president and chief executive officer, RAB. “Her passion for helping media organizations grow and evolve will further strengthen the support, education and resources RAB provides to its members.”

Widmann has been recognized throughout her career for building collaborative teams, driving business growth and developing strategic industry partnerships. She previously served on executive committees for both RAB and the Southern California Broadcasters Association, as well as Co-Chair of RAB’s multicultural committee.

“I’m excited to join RAB during such an important time for the industry,” Widmann said. “Radio and audio continue to play a vital role for our communities and advertisers. I look forward to working with RAB’s members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth.”


About RAB
RAB is the not-for-profit trade association dedicated to advancing America's radio broadcasters. In support of our members, RAB focuses on driving revenue by promoting radio in all its forms. We enhance professional skills with services, resources and continuous training opportunities while supporting programs to attract and retain talent across the industry.

Media Contact: Press@rab.com