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FOR IMMEDIATE RELEASE
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Turn Better Client Conversations Into Better Radio Creative With RAB CopyWrite
Join RAB's AI Advantage for Radio Sales webinar series to discover how RAB's curated, trusted AI-enabled resources are helping sellers strengthen client conversations, streamline workflow and drive better results.
NEW YORK — July 30, 2026 — Register for the second installment of RAB's AI Advantage for Radio Sales four-part webinar series, RAB AI tools - CopyWrite, at Noon CT/1 p.m. ET on Wednesday, Aug. 5.
Hosted by Dave Casper, senior vice president, digital services, RAB, and Jeff Schmidt, senior vice president, professional development, RAB, the AI Advantage for Radio Sales webinar series explores how RAB's curated, trusted AI-enabled resources are helping broadcasters strengthen client relationships, streamline workflow and enhance sales performance.
The Aug. 5 webinar spotlights RAB CopyWrite, one of RAB's AI-enabled resources powered by OpenAI's ChatGPT and developed specifically for broadcast radio. Included with RAB membership, RAB CopyWrite helps radio sellers quickly generate customized radio scripts based on a client's specific needs. By answering four brief questions, broadcasters can create tailored creative that supports stronger client conversations, improves efficiency and enhances sales presentations.
Joining Casper and Schmidt will be Gerardo Martinez, chief revenue officer for Lazer Media and a member of RAB's Multicultural Committee. Drawing from Lazer Media's experience, Martinez will share how his team is using RAB CopyWrite to support its sales efforts, enhance client conversations and create customized radio solutions. He will also highlight the resource's Spanish-language capabilities and discuss how they can help Hispanic broadcasters better serve Spanish-language advertisers and audiences.
Attendees will learn how to:
- Generate customized radio scripts in minutes using RAB CopyWrite.
- Strengthen client conversations with AI-enabled support.
- Save time while creating customized radio solutions by incorporating RAB CopyWrite into its sales process.
- Streamline workflow with AI resources designed specifically for broadcast radio.
WHAT
The AI Advantage for Radio Sales – Session 2
RAB AI Tools - CopyWrite
WHEN
Noon CT/1 p.m. ET on Wednesday, Aug. 5, 2026
WHO
- Dave Casper, senior vice president, digital services, RAB
- Jeff Schmidt, senior vice president, professional development, RAB
- Gerardo Martinez, chief revenue officer, Lazer Media; member, RAB Multicultural Committee
REGISTRATION
Complimentary for RAB members.
Register here
An on-demand recording of the webinar and a companion resource page will be emailed to all registered attendees following the presentation.
Nonmembers interested in participating can become RAB members by contacting the RAB Membership team
UPCOMING - THE AI ADVANTAGE FOR RADIO SALES LIVE PRESENTATIONS
Wednesday, Aug. 19, 2026 - Session 3 The AI Visibility Playbook for Radio
Wednesday, Sept. 16, 2026 – Session 4 Why Radio: AI-Powered Selling sponsored by
Spotwise
Media Contact
Lindsey Martin
Events & Communications Manager
RAB
Press@rab.com
About RAB
RAB is the not-for-profit trade association dedicated to advancing America's radio broadcasters. In support of our members, RAB focuses on driving revenue by promoting radio in all its forms. RAB enhances professional skills with services, resources and continuous training opportunities while supporting programs to attract and retain talent across the industry.
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