New York, NY – July 6, 2011 – Certified Digital Marketing Consultant 2 (CDMC 2.0) is the latest digitally integrated training course from the Radio Advertising Bureau’s Professional Development team.  This newest certification course was developed to educate radio sellers and managers and to provide them with all the necessary digital tools required to succeed as professionals.

RAB's newly released Certified Digital Marketing Consultant 2.0 (CDMC 2.0) training and accreditation program is designed for experienced sales people and managers who have mastered the fundamentals of selling digital advertising.  

CDMC 1.0 is available for sales people and managers who are just getting started in Interactive sales. CDMC 2.0 is the next level, with digital experts taking a deep dive into what is needed to accelerate growth of digital revenue. 

As a method for sellers and managers to determine which Certified Digital Marketing Certification course best suits their knowledge base of digital marketing, potential registrants can participate in a self-selection questionnaire. To determine the appropriate and relevant course, click here. 

This training series, featuring live and on-demand webinars, will provide a thorough examination of digital sales best practices.  The certification class will educate sellers and managers with what experts recommend for all aspects of the digital world, including blogging, streaming, online video, database marketing, virtual contesting and podcasting.  Beyond these digital topics, the course addresses trends and predictions to help sales executives understand and get ahead of their clients’ future needs in the digital landscape.  CDMC 2.0 will also be offered as a one-day, in-person course at this year’s Radio Show.

“Today’s radio seller and manager must be fully versed in an integrated marketing and advertising landscape. Not only do they need to understand the traditional radio and media marketplace, but they must have an understanding of all of the digital attributes that are associated with the current digitally integrated radio industry,” noted Sheila Kirby, SVP Professional Development at the Radio Advertising Bureau.  “CDMC 2.0 is a must-have certification for all sellers and managers in a changing media environment.”  

“Our Professional Development team is committed to providing best practices of education available to the radio industry,” noted Jeff Haley, President and CEO for the Radio Advertising Bureau. “It’s important for sales executives to be knowledgeable and insightful experts to their clients.” 

The first in-person CDMC 2.0 course will be offered at this year’s 2011 Radio Show conference in Chicago on September 16. On-demand and live webinars are currently available online at rab.com.  For more information regarding registration and fees, log on to www.rab.com or dial RAB’s Member response team at 800-232-3131. 

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.             

Meghan Buonocore

Marketing & Communications Associate

212-681-7215

mbuonocore@rab.com