FOR IMMEDIATE RELEASE
June 6, 2019
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For NAB Inquiries
Ann Marie Cumming
202-429-5350
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For RAB Inquiries
Leah Kamon
212-681-7219
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RADIO SHOW TO EXPLORE ATTENTION GRAB IN THE MODERN MEDIA LANDSCAPE WITH GARY VAYNERCHUK
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WASHINGTON,
D.C. – Five-time New York Times bestselling author Gary Vaynerchuk will share
his expertise on how to make the best use of multiple media platforms to
capture and maintain new audiences, in a Radio Show keynote on Thursday,
September 26. The 2019 Radio Show, produced by the National Association of
Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held
September 24-27 in Dallas, Texas.
In his session, titled “Attention Is the New Currency,” Vaynerchuk will discuss
today’s modern media landscape and how attracting attention, regardless of
platform, has become the new currency.
Vaynerchuk, also known as "Gary Vee," is chairman of VaynerX, a
modern-day communication parent company, as well as the CEO and co-founder of
VaynerMedia. He is a board member of Ad Council and hosts “The GaryVee Audio
Experience,” a top 10 global business podcast. Now named on Crain’s and
Fortune’s 40 under 40 lists, Vaynerchuk rose to prominence after establishing
one of the first e-commerce wine sites, WineLibrary, to grow his father’s
brick-and-mortar wine shop into a $45 million business.
“Media and advertising are transforming at record speed, and being ahead and
aware of what our industry and business can do to harness today’s and
tomorrow’s consumer is critical for success,” noted Erica Farber, president and
CEO, Radio Advertising Bureau. “Gary Vee’s candid perspective and approach to
harnessing new audiences makes for a must-attend, not-to-be-missed keynote at
this year’s Radio Show.”
FREE news media registration is available here.
About the Radio Show
The 2019 Radio Show, produced by the National Association of Broadcasters (NAB)
and the Radio Advertising Bureau (RAB), will be held September 24-27 at the
Hilton Anatole in Dallas, Texas. This year’s event brings together radio,
podcasting, streaming and technology professionals to share knowledge, discover
the latest innovations, network with industry leaders and explore creative
business strategies. To learn more about the 2019 Radio Show, visit www.radioshowweb.com.
About NAB
The National Association of Broadcasters is the premier advocacy association
for America's broadcasters. NAB advances radio and television interests in
legislative, regulatory and public affairs. Through advocacy, education and
innovation, NAB enables broadcasters to best serve their communities,
strengthen their businesses and seize new opportunities in the digital age.
Learn more at www.nab.org.
About RAB
The Radio Advertising Bureau serves more than 6,000 member radio stations in
the U.S. and over 1,000 member networks, representative firms, broadcast
vendors, and international organizations. RAB leads and participates in
educational, research, sales, and advocacy programs that promote and advance
Radio as a primary advertising medium. Learn more at www.rab.com.
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