2022 Radio Mercury Awards Winners Announced
FCB Chicago Wins Best of Show
NEW YORK – June 9, 2022 – Winners at the 2022 Radio Mercury Awards were announced this evening at the 31stannual awards presentation held virtually and in-person at Sony Hall in New York. This year’s Best of Show award was presented to FCB Chicago for their Go RVing radio commercial.
“It’s been an honor to be at this year’s Radio Mercury Awards and to award the incredible lineup of winners,” said Ale Ortiz, executive creative director, Campbell Ewald and chief judge, Radio Mercury Awards. “The final round jury and I were very impressed by the winners’ ability to not only entertain listeners but tell stories through radio and audio.”
“This year’s awards once again proved the power of sound and demonstrated the strength of radio and audio in conveying a brand’s message,” noted Erica Farber, president and chief executive officer, Radio Advertising Bureau, and chair of the Radio Creative Fund. “This was an incredible night for radio, and it was so great to celebrate with everyone both in person and online."
The lively hybrid ceremony included the following presenters from this year's final round jury and advisory council: Larissa Kirschner-Chaney, freelance creative consultant; Josh Grossberg, McCann Health; Nicky Lorenzo, Taylor Global; Ciro Sarmiento, Weber Shandwick and Joyce King Thomas, King Thomas
In attendance were numerous leaders from the creative and advertising community including Arnold Worldwide, McCann New York and Detroit, The Martin Agency, Oink Ink Radio, Sound and Fury, BBDO, Pomann Sound, Barkley, Goodby Silverstein & Partners and more, along with clients Motel 6 and the Colon Cancer Coalition.
Event sponsors of this year’s event were Audacy and iHeartMedia. Dedicated sponsors included CBS News Radio, Hubbard Broadcasting and World Wide Wadio. General sponsors were Beasley Media Group, CUMULUS MEDIA | Westwood One, Katz Media Group, Salem Media Group, Skyview Networks, Sound and Fury and WideOrbit along with Friends of the Mercuries sponsors Forcht Broadcasting, Neuhoff Media, Nielsen, Triton Digital and vCreative.
Below is the list of the winning work. To listen to all of the winners at tonight’s ceremony, go to www.radiomercuryawards.com.
Best of Show Air Travel Go RVing FCB Chicago
Creative Radio Promotional Spot or Campaign by a Radio Station or Group Mockingbird iHeartRadio App The Studio at iHeartMedia
Creative Radio Commercial by a Radio Station or Group Great American Settlers (tie) Spreaker.com The Studio at iHeartMedia
Kiddie Pool (tie) The Kartrite Resort and Indoor Waterpark The Studio at iHeartMedia
Tick Suck Steve’s Pest Control Zimmer Radio and Marketing Group
Creative Radio Commercial by an Agency, Production Company or Advertiser Dog Years Motel 6 Barkley
Moolah Georgia Lottery BBDO Atlanta
Purpose-Driven Radio Spot or Campaign by an Agency, Production Company, Advertiser, Radio Station or Group Worst Shark Attack Ever Animal Welfare Institute (AWI) PPK
Creative Radio Spot for a Cause by a Radio Station or Group Floppy Disk (tie) Penn Medicine Audacy
Mixtape (tie) Penn Medicine Audacy
Creative Radio Spot for a Cause by an Agency, Production Company or Advertiser Recruitment Colon Cancer Coalition BeautifulBeast
Creative Radio Campaign by a Radio Station or Group Driveway Puddle/Kiddie Pool/Lawn Sprinkler The Kartrite Resort and Indoor Waterpark The Studio at iHeartMedia
Creative Radio Campaign by an Agency, Production Company or Advertiser Great Protection, Bad Timing (tie) Progressive Insurance Arnold Worldwide
Internet Distractions (tie) Progressive Insurance Arnold Worldwide
Don’t Let Your Vacation Ruin Your Vacation Go RVing FCB Chicago
Creative Use of Nonbroadcast Audio by an Agency, Production Company/Advertiser, Radio Station or Group Optional Ad Liberty Mutual Insurance Goodby Silverstein & Partners
Integrated Brand Campaign with Radio/Audio by an Agency, Production Company, Advertiser, Radio Station or Group Sound It Out (tie) Ad Council McCann New York
The Lil Jif Project (tie) The J.M. Smucker Company SuperExploder
Creative Use of Sound Design by an Agency, Production Company, Advertiser, Radio Station or Group The Addams Family Goes RVing Go RVing FCB Chicago
Creative Use of Songs/Music (Original or Repurposed) by an Agency, Production Company, Advertiser, Radio Station or Group Song Hijack Staples Oink Ink Radio
Student-Produced Radio Commercial True Crime Emergency Hulu Miami Ad School
About Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.6 million in prizes have been awarded over the past 31 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.
Media Contact: Madison Wright (212) 681-7215 mwright@rab.com