RAB is pleased to present the first in a series of live online
presentations focused on the opportunities that Nielsen Audio’s shift to the
3-minute qualifier brings to radio and its advertising partners.
“Better Together in 2025: A Unified Approach to Nielsen’s
Measurement Modernization,” will set the stage and introduce resources to
empower the radio industry to seize this pivotal moment to convey radio’s
greatest strengths with the ad community from Main Street to Wall Street.
Mike Hulvey, president and chief executive officer, RAB, will host
this presentation at noon CT on January 29, accompanied by C-Suite leadership
from broadcasters across the radio industry.
This presentation and accompanying resources are open to the radio
and advertising industry. To register for the January 29 webinar, click here.
We will continue to update
you as we announce future updates on this initiative and additional RAB
efforts.