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As announced last month, RAB’s launch of the One Voice for Radio initiative includes a series of live presentations. The second presentation in the series, “The Ad Perspective,” will provide insight into the state of audio and radio within the agency world and the opportunities the Nielsen Audio Measurement Modernization brings to the buy side.

Mike Hulvey, president and chief executive officer, RAB, will host the presentation, joined by an esteemed panel of agency leaders representing significant advertising spend. Attendees will have the opportunity to learn first-hand what the Nielsen measurement shift means to the buy side and how they can best support agency and client efforts.

This presentation will take place at noon CT on Thursday, February 27, and features:

• Diana Anderson, senior vice president, group director, national audio and local digital activation, Carat USA
• Mark Mandell, director, IPG Mediabrands
• Bernie Shimkus, vice president, director of research & consumer insights, Harmelin Media
• Naomi Smolevitz, director & head of streaming audio, OMD