As a continuation of RAB’s One Voice for Radio initiative, the third
presentation in the series, “Insight to Opportunity,” digs into the data
from the first survey that incorporates Nielsen’s three-minute qualifier
modernization.
During the presentation, Jon Miller, vice president, audience insights
and Rich Tunkel, managing director, Nielsen Audio, will share data and
insights coming out of the survey followed by an analysis of findings and
the opportunities they surface delivered by Matt Sunshine, chief
executive officer, The Center for Sales Strategy (CSS), and Andrew
Curran, president and chief executive officer, DMR/Interactive.
This live presentation will take place at noon CT on Wednesday, March 26,
and features:
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