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NEW One Voice for Radio Live Presentation, “Audience Lift: Impact to Action”
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The fourth presentation in RAB’s One Voice for Radio live presentation series will feature data and insights from three survey periods using the Nielsen 3-Minute qualifier.
“Audience Lift: Impact to Action” features Jon Miller, vice president, audience insights, and Rich Tunkel, managing director, Nielsen Audio, who will share insights into the three-book data and how the lift in impressions, reach and frequency can be communicated and promoted.
This live presentation will take place at noon CT on Thursday, May 1.
“Audience Lift: Impact to Action” and accompanying resources are open to the radio and advertising industry. To register for this presentation, click here.
We will continue to update you as we announce future updates on this initiative and additional RAB efforts.
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