As a continuation of the “Radio Works” live presentation series, the next presentation, “Radio Works for Cause Marketing,” will help sellers and managers focus on this important category.

 During the presentation, Rick Kestenbaum, general manager, AnalyticOwl, will provide an overview of cause marketing, along with sharing how radio drives website traffic for charitable organizations. Also joining will be Karen Miller, general sales manager, Bonneville International/Denver, who will be sharing a case study.

 The presentation will take place at noon CT on Wednesday, May 28.

 Registration for the presentation is free for RAB members. It will also be available for on-demand viewing. To register, click here.

 We will continue to update you as we announce information on future Radio Works presentations and additional RAB efforts.