The Media Audit Joins RAB for Upcoming “Radio Works for Financial Services” Live Presentation

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As a continuation of RAB’s ongoing ‘Radio Works’ initiative, the next presentation in the series, “Radio Works for Financial Services,” will help sellers and managers understand how they can pitch, service and retain clients in an important advertising category in radio.

From banks to brokers, radio reaches decision-makers where they live, drive and invest—often when they’re most receptive. During this session, Phillip Beswick, chief executive officer, The Media Audit, will dive into data from The Media Audit to reveal why local radio is a secret weapon for financial advertisers. Beswick will also unpack how radio’s share of media time stacks up across key financial categories and why it’s still one of the most trusted and cost-effective platforms in the media mix.