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2019 Radio Mercury Awards Finalists Announced

Arnold Worldwide, BBDO NY, Dieste and iHeartMedia Creative Services Lead the Way as Finalist Front-Runners

May 6, 2019 -- New York, NY - 139 radio spots and campaigns have made it to the finals of the 2019 Radio Mercury Awards, which honor outstanding radio covering ten categories. The submissions were created by advertising agencies, production companies, radio stations, streaming companies, and students. 

The 2019 finalists range from regional to large advertising agencies and radio stations, as well as national and local advertisers from such categories as automotive, consumer packaged goods, entertainment, financial services, healthcare, insurance, travel & tourism, telecommunications, and quick-serve restaurant. Entries were judged on their creativity, originality, execution, and effective communication of a brand's message.

"Anything is Possible on Radio is again the theme, and I am delighted to see this year's slate of spots and campaigns truly delivered," said Chris Beresford-Hill, chief creative officer, TBWA\Chiat\Day New York, and chief judge for the 2019 Radio Mercury Awards.  "We heard great work during judging and are excited to see the audio medium continue to advance forward."

"The Radio Mercury Awards set the creative bar for radio advertising excellence," noted Erica Farber, president and CEO of the Radio Advertising Bureau.  "This competition continues to exemplify the best of the best and demonstrate the strength of the medium's future." 

In addition to Chief Judge Beresford-Hill, the final round judging panel included: Robin Fitzgerald, chief creative officer, BBDO Atlanta; Howard Finkelstein, senior copywriter, Wieden + Kennedy, NY; Donnell "Dojo" Johnson, group creative director, Anomaly; Peter Kain, executive creative director, BBDO/NY; Zoe Kessler, freelance creative director; Jeff Kling, chief creative officer, Lightning Orchard; John Matejczyk, chief creative officer, co-founder, M/H, VCCP; Pedro Perez, senior vice president, executive creative director, Energy BBDO; Chris Smith, brand group creative head, The Richards Group.

The Radio Mercury Awards winners will be presented on June 6 at SONY HALL in New York City. As previously announced, Progressive Insurance is being awarded as Radio Marketer of the Year. For more information about the event log onto www.radiomercuryawards.com

2019 Radio Mercury Awards Finalists - To listen to this year's finalists, click here.

Creative Use of Audio
Westworld: The Maze
HBO
360i
 
Chant Generator
Old 4th Distillery
BBDO Atlanta
 
SpotyPlay
Dallas Pets Alive
Dieste
 
Music Behind the Recipes
Kerrygold USA
Energy BBDO
 
IHOG
IHOP
Entercom Norfolk
 
Alexa, Apologize
Self-Promotion
McGarrah Jessee
 
Cyber War of the World
HuntSource
Nez&Pez Consulting
 
Finding Common Ground
Sandy Hook Promise
VaynerMedia


Creative Use of Sound/Music
You Can Money
Marcus by Goldman Sachs
72andSunny
 
CappuChinos
Dunkin'
BBDO New York
 
InstantJams
Bacardi
BBDO New York
 
Make It Stop
National Kidney Foundation
Commonwealth//McCann
 
Play Motown :60
Motown Museum
Commonwealth//McCann
 
Insurance Covers
State Farm
DDB Chicago
 
Auto Brake Makes You Better
Apple Sport Chevrolet
Dieste
 
Moving On Up
Cox Communications
FCB Chicago
 
The Most Undisruptive Radio Ads
Febreze
Grey Midwest
 
Man, Me Likey Scratch Games
Wisconsin Lottery
Hoffman York
 
Sexy Soul/Back in the Bedroom
Kansas City Men's Clinic
iHeartMedia Creative Services Group
 
Soft Rock/Jim & Donna
Kansas City Men's Clinic
iHeartMedia Creative Services Group
 
Danceable Trailers
Chicago Latino Film Festival
Leo Burnett Chicago/Lapiz
 
Dem Bones
Symantec
LifeLock
 
Red Red Wine
Bounty P&G
PLUSHnyc
 
2018 Campaign
Madison Mallards
Shine United
 
webeefin?
Wendy's
VMLY&R
 
webeefin? - Rest in Grease
Wendy's
VMLY&R
 
webeefin? - Twitter Fingers
Wendy's
VMLY&R


Integrated Campaign with Radio/Audio
SpotyPlay
Dallas Pets Alive
Dieste
 
Music Behind the Recipes
Kerrygold USA
Energy BBDO
 
103.5 KISS FM Brady & Erik Chevy Influencer Campaign
Chicagoland and Northwest Indiana Chevy Dealers
iHeartMedia Chicago
 
Breaking News
Susan G. Komen
J. Walter Thompson Puerto Rico
 
Answering The Call
Verizon
McCann New York


PSA Spot or Campaign
Loss for Words
American Red Cross
BBDO New York
 
Miss Mary Mack
Lacey's Hope Project
BVK
 
A Day in the Life
Donate Life California
Casanova//McCann
 
Talk About It
NTARUPT
Dieste
 
Earth Day 2019
Planet Earth
iHeartMedia
 
Breaking News
Susan G. Komen
J. Walter Thompson Puerto Rico
 
Family Awareness
Susan G. Komen
J. Walter Thompson Puerto Rico
 
Commemorate/Celebrate
National WWI Museum and Memorial
Rodgers Townsend
 
Finding Common Ground
Sandy Hook Promise
VaynerMedia
 
Kiddie Song
Adcouncil/NHTSA
Wordsworth and Booth


Radio Campaign
Curse Like a Sailor
Progressive Insurance
Arnold
 
Worst Commercial Ever
Progressive Insurance
Arnold
 
Chicken Talk Campaign
Sanderson Farms
BBDO Atlanta
 
3pm Brainstorms
Mars Chocolate North America/ Snickers
BBDO New York
 
Boring Radio
AT&T
BBDO New York
 
Door/Born/The Music of Life/Play Motown
Motown Museum
Commonwealth//McCann
 
Desperate Dinners
Taco Bell
Deutsch LA
 
Welcome to Fansville
Keurig Dr Pepper
Deutsch LA
 
Words
The Wild Detectives
Dieste
 

Tours

Radio Flyer
FCB Chicago
 
Terrible Quotes Campaign: Parrot, Dirtbag, Nickel & Dime
SafeAuto
Greatest Common Factory
 
GEICO Stories
GEICO
iHeartMedia Creative Services Group
 
Music Compilations
Kansas City Men's Clinic
iHeartMedia Creative Services Group
 
Answering the Call
Verizon
McCann New York
 
Honda Insight Radio Campaign
American Honda Motor Co., Inc.
RPA
 
Buck Season, Graduate, Soup Online
Pacific Power Batteries
SR Broadcasting
 
Don't Toss It
J-B Weld
TBWAChiatDay
 
Home is Where Bugs Aren't
Orkin
The Richards Group
 
Motel 6 2018 Radio Campaign
Motel 6
The Richards Group
 
Old Spice - Fresher Collection
Old Spice
Wieden+Kennedy
 
Old Spice - Pomade Radio
Old Spice
Wieden+Kennedy
 
Answering the Call
Brian Wear Plumbing
Zimmer Radio and Marketing Group
 
Daughter to Mom & Dad
MO Heart Center
Zimmer Radio and Marketing Group


Radio Commercial
Always a Hit
Progressive Insurance
Arnold
 
Anchor
Progressive Insurance
Arnold
 
Docking
Progressive Insurance
Arnold
 
Elk Country
Progressive Insurance
Arnold
 
Plow
Progressive Insurance
Arnold
 
Portside
Progressive Insurance
Arnold
 
Wrap Me In Bacon
Little Caesars
Barton F Graf
 
Run On
Dunkin'
BBDO New York
 
Anonymous Tip
Fisher Nuts (JBSS)
Blue Chip
 
Freestyle
Comcast
Burrell Communications
 
Born :60
Motown Museum
Commonwealth//McCann
 
Play Motown :60
Motown Museum
Commonwealth//McCann
 
Cereal for Dinner
Taco Bell
Deutsch LA
 
When Your Morning Is Hell (Breakfast Jingles): Morning Shave
Taco Bell
Deutsch LA
 
When Your Morning Is Hell (Breakfast Jingles): Parking Sign
Taco Bell
Deutsch LA
 
Hey Mr. Rhino
Fossil Rim Wildlife Center
Fossil Rim Wildlife Center
 
Mission Control
Heinz History Center
Garrison Hughes
 
Terrible Quotes Campaign: Parrot
SafeAuto
Greatest Common Factory
 
Boarding
Rite Aid
Havas New York
 
Unicorn Salon
Akron Children's Hospital
Marcus Thomas LLC
 
Laura
Verizon
McCann New York
 
Fork
The Empanadas Factory
MRS
 
Without Teachers
Jeopardy! Teachers Tournament
Oink Ink Radio
 
Words of Wisdom
CBS Television Distribution - Wheel of Fortune
Oink Ink Radio
 
Name-Dropping
Gulfshore Bird-A-Way
PPK
 
Wild Welcome
Columbus Zoo and Aquarium
Ron Foth Advertising
 
Cholesterol
Madison Mallards
Shine United
 
Hipsters
Motel 6
The Richards Group
 
Vocal Fry
Motel 6
The Richards Group
 
Secret Active
Secret
Wieden+Kennedy


Radio Station Produced Commercial
Alliteration-Winter
Bum Rogers Crabhouse
Beasley Broadcast Group
 
Ragtime Diddy
Texas Best Plumbing
Cox Media Group
 
Global Swarming
Mosquito Nix
Cumulus
 
No Breakdown Guarantee
MVP Electric
Entercom Communications
 
Resolutions Start Here
John Paul's Automotive
Entercom Communications
 
Roy
Beverly's Jewelers
Entercom Communications
 
Baby It's Cold Inside
Precision Heating and Air
Entercom Norfolk
 
Just Another Day
PEASE Academy
Hubbard Radio
 
Her Man Can Do It
Herrmann Services
Hubbard Radio Cincinnati
 
Distractions
KY Duration
iHeartMedia Creative Services Group
 
Dream Better
Mattress Warehouse
iHeartMedia Creative Services Group
 
Holiday
Coca-Cola
iHeartMedia Creative Services Group
 
Sad Story
GEICO
iHeartMedia Creative Services Group
 
Sexy Soul/Back in the Bedroom
Kansas City Men's Clinic
iHeartMedia Creative Services Group
 
Soft Rock/Jim & Donna
Kansas City Men's Clinic
iHeartMedia Creative Services Group
 
Tin Man: Gobble Gobble
Tin Man Craft Brewery
Townsquare Media of El Paso
 
Butch's Pizza Halloween
Butch's Pizza
Townsquare Media Rockford
 
Dixon Furniture
Dixon Furniture
WestwoodOne
 
Ditty
FPP Body Shop
Zimmer Radio and Marketing Group
 
Press Conference
Steve's Pest Control
Zimmer Radio and Marketing Group


Radio Station Produced Promotional Spot
I Am The New 93Q - Mom
KKBQ
Cox Media Group
 
94.7 The Drive - Launch
WIAD - 94.7 The Drive
Entercom - Washington DC
 
Justin Timberlake Pre-Party
WBZZ / Justin Timberlake
Entercom Communications
 
Paul's Prosthesis Palace
Hubbard Radio
Hubbard Radio
 
What a Mother
Hubbard Radio
Hubbard Radio
 
Snapshots in Time, For All Time#1
WDRV Radio
Hubbard Radio Chicago
 
Snapshots in Time, For All Time#2
WDRV Radio
Hubbard Radio Chicago
 
Alexa Dogs
WARH
Hubbard Radio St. Louis
 
New Year's Resolution Planet Earth Edition
WHYI (Y100 Miami)
iHeart Media
 
I Am KBCO
97.3 KBCO
iHeartMedia
 
WMMS 50th Anniversary - Ozzy 2
100.7 WMMS
iHeartMedia
 
WMMS 50th Anniversary - Thank you
100.7 WMMS
iHeartMedia