RAB.com | Press Release

NEW YORK – May 8, 2024 – One hundred and eighteen radio/audio spots and campaigns made it to the finals of the 2024 Radio Mercury Awards. The submissions were created by advertising agencies, brands, production companies, radio stations and students.

The 2024 finalists range from regional to large advertising agencies and radio stations as well as national and local advertisers from business categories including automotive, consumer packaged goods, entertainment, healthcare, nonprofits, quick-serve restaurants, retail, telecommunications, travel and hospitality.

"I’ve been a part of the Radio Mercury Awards as an entrant and a judge, and it’s always been an honor, but to be the chief judge and lead the jury to award the best of the best has been amazing,” said Mitch Bennett, 2024 Radio Mercury Awards chief judge. “The work this jury heard led to meaningful conversations about the importance of radio and audio and where they’re headed.”

“Being in the room where it happens for the first time was incredible,” said Mike Hulvey, president and chief executive officer, RAB and chair of the Radio Creative Fund. “Hearing the passion and esteem the jury had for radio and audio was exciting, and I look forward to honoring the finalists and awarding the winners at this year’s event.”

In addition to Chief Judge Mitch Bennett, the final round jury included Danny Alvarez, executive creative director, MEL; Chad Broude, co-founder/co-chief creative officer, Highdive; Marina Cuesta, group creative director, Creyentes; Rachel Dawer, associate creative director, Plot Twist Creativity; Danny Gonzalez, founder/co-chief creative officer, Bandits & Friends; Flor Leibaschoff, co-founder/chief creative officer, BeautifulBeast and Alan Wilson, senior vice president and group creative director, BBH USA.

Sponsors for the event include dedicated sponsors Audio Milkshake and Beasley Media Group; livestream sponsor Hubbard Radio; participating sponsors Bonneville International, CUMULUS MEDIA | Westwood One, Katz Radio Group, Sound+Fury and Xperi; friends of the Radio Mercury Awards sponsors Audacy, CBS News Radio, Connoisseur Media, Cromwell Media, iHeartMedia, Media Monitors, Mr. Master, Neuhoff Media, Nielsen, Skyview Networks, Triton Digital, Townsquare Media, vCreative, World Wide Wadio and Zimmer Radio and Marketing Group. Radio Mercury Awards Donor sponsors include Benztown and Miller, Kaplan, Arase & Co.

The Radio Mercury Awards winners will be presented on Thursday, June 6 at SONY Hall in New York City. As previously announced, O’Reilly Auto Parts is being awarded Radio Marketer of the Year. For more information, go to www.radiomercuryawards.com.

Broadcast Radio Campaign: Agency, Production Company or Advertiser

Progressive Insurance

Calling All Truckers

Westerra Credit Union

“Replaced” Radio Campaign

Best Clean, Pants Down

Play It Safe Out There

The Ohio Lottery Commission

Chain Restaurant, BBQ Smoker, Motorcycle

The Place to Find a Place

KitchenAid Espresso Collection

Whirlpool Corporation

The Global Calming Crisis

The Undercover Names

Broadcast Radio Campaign: Radio Station or Group

Claritin 30 Doctor, Claritin Morning Person, Claritin Smelling Flowers

Refresh Computers-Richard-Walter-Barbara-Nancy

Pantry fight, Closet Fight and Garage Fight

Artisan Custom Closets

Dickey Broadcasting Company

Pass The Joint campaign

Roswell Tire and Appliance

Seven Mountains Media, LLC

Kevin the Dumpster Genie

Green Leaf recycling

Seven Mountains Media, LLC

Four Percent Campaign (Pepperoni, Legroom, Waiting)

The Studio at iHeartMedia

That's Covered (Food Poisoning, Lawsuit, Missed Flight)

The Studio at iHeartMedia

When You Really Need a Win (Bangs, Nuts, Bus, Oatmilk)

The Studio at iHeartMedia

Steve’s Pest Control

Zimmer Communications

Epic Bug Rap Battles

Steve’s Pest Control

Zimmer Communications

Broadcast Radio Single Promotional Spot: Radio Station or Group

Liv 105 Sign On Promo

Up North, You Betcha

Cumulus/KQRS/Cragun’s Resort

Monster Cash, Joetown 107.5 codeword contest promo

Eagle Communications, Inc

Reminiscing about Driver Nation Lager Promo

The Drive Radio Station

Hubbard Radio Chicago

The Drive Radio Station

Hubbard Radio Chicago

The Bears of Our Lives Promo

The Drive Radio Station

Hubbard Radio Chicago

Townsquare Media of El Paso

Broadcast Radio Single PSA: Agency, Production Company, Advertiser, Radio Station or Group

LGE Gas Safety “Rotten Eggs” Radio

Louisville Gas & Electric

Cincinnati Children's Hospital

Hubbard Radio Cincinnati

Special Retirement Gift

WHZT – Breast Cancer Awareness PSA

Broadcast Radio Single Spot: Agency, Production Company or Advertiser

Progressive Insurance

A Drill and the Drive

Dunkin’ Holiday Unboxing

Broadcast Radio Single Spot: Radio Station or Group

Pacific Coast Termite

Nutritional Weight and Wellness

Hubbard Broadcasting – myTalk 107.1

The Studio at iHeartMedia

Epic Bug Battle Rap – Ticks vs Spiders

Steve’s Pest Control

Zimmer Communications

Broadcast Radio Single Spot for Good: Agency, Production Company or Advertiser

A Drill and the drive

Counter Narrative Project

Local Market Broadcast Radio Single Spot: Agency, Production Company or Advertiser

Inflation Blues: Eggs

Westerra Credit Union

The Ohio Lottery Commission

The Minnesota Lottery

Special Retirement Gift

The Undercover Names

Local Market Broadcast Radio Single Spot: Radio Station or Group

Breda Wildlife Winter Rap

Breda Pest Management

Nutritional Weight and Wellness

Hubbard Broadcasting - myTalk 107.1

Hubbard Radio Cincinnati

Decks Are Made for Peeing

Kretch’s Custom Exteriors

Zimmer Communications

Epic Bug Battle Rap – Ant VS Termite

Steve’s Pest Control

Zimmer Communications

Multi-Platform Campaign with Broadcast Radio: Agency, Production Company, Advertiser, Radio Station or Group

“For You” Campaign

The Ohio Lottery Commission

Don’t drink the green river

The Undercover Names

Spanish-Language Single Broadcast Radio Spot: Agency, Production Company or Advertiser, Radio Station or Group

DDB Latina Puerto Rico

If You’re High, Don’t Drive

Studio Resonate, SXM Media

Translation/United Masters

Student-Produced Radio Commercial

Central Bears vs Castle Knights

95.7 The Spin/University of Southern Indiana

Department of Comm Song

UTA Department of Communication

Use of Emerging Technology in Radio or Audio: Agency, Production Company, Advertiser, Radio Station or Group

HBD KSF (Knott’s Scary Farm)

Use of Humor in a Single Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group

Progressive Insurance

Total Body Therapy of Georgia

Dickey Broadcasting Company

Nutritional Weight and Wellness

Hubbard Broadcasting – myTalk 107.1

The Studio at iHeartMedia

Don’t drink the green river

KitchenAid Espresso Collection: Name

Whirlpool Corporation

Use of Songs/Music in a Single Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group

Inflation Blues: Eggs

Westerra Credit Union

Dunkin’ Holiday Unboxing

The Ohio Lottery Commission

The Studio at iHeartMedia

Epic Bug Battle Rap – Ant VS Termite

Steve’s Pest Control

Zimmer Communications

Use of Sound Design in a Single Broadcast Radio Spot: Agency, Production Company, Radio Station or Group

X the Cast – Most X-treme Radio Stunt Man

The Studio at iHeartMedia

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.5 million in prizes have been awarded over the past 32 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. RAB produces the Radio Mercury Awards.