New York, New York – May 1, 2025 – Verizon will be recognized as the 2025 Radio Mercury Awards’ “Radio Marketer of the Year” in recognition of the company’s commitment to radio as a lead medium.
From their strategic use of the medium to target specific customer segments and to highlight priority services and products, Verizon consistently harnesses the power of radio-driven fandom to deepen audience engagement and sets itself apart from the competition.
“Verizon is an incredibly important and valued partner to the radio industry,” noted Mike Hulvey, RAB president and CEO, and chair of the Radio Creative Fund. “The brand’s messaging is always culturally relevant, and whether it be their sports integrations to engage fans, holiday promotions to drive gifting occasions or tapping into the behavioral and consumption desires of multicultural consumers, their creative and effective use of radio to drive growth solidified their selection as this year’s Radio Marketer of the Year.”
The “Marketer of the Year” award will be presented to Verizon at the 2025 Radio Mercury Awards on June 5 at Sony Hall in New York City.
The Radio Mercury Awards Finalists will be announced in early May and winners will be announced at the 2025 Radio Mercury Awards event.
About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.5 million in prizes have been awarded over the past 33 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. RAB produces the Radio Mercury Awards.
Media Contact:
Leah Kamon
212-681-7219
Madison Wright
212-681-7215
