NEW YORK – May 6, 2025 – One hundred and seven radio/audio spots and campaigns made it to the final round of the 2025 Radio Mercury Awards. The submissions were created by advertising agencies, audio companies, brands, production companies, radio stations and students.
The 2025 finalists range from regional to large advertising agencies and radio stations, as well as national and local advertisers from business categories including consumer packaged goods, entertainment, healthcare, nonprofits, quick-serve restaurants, retail, telecommunications and travel.
“To me, radio is one of the purest forms of award shows. Where most other categories require complex case studies just to explain the idea... Radio is simple. You play the spot, and the room is either impressed or not. It removes inflated results and lets the creative do the talking,” said Chad Broude, co-founder/co-chief creative officer, Highdive Advertising and Radio Mercury Awards chief judge.
“The Radio Mercury Awards showcase audio at its best,” noted Mike Hulvey, president and chief executive officer, RAB, and chair of the Radio Creative Fund. “This year’s final round judges were judicious and thoughtful, and we look forward to awarding this year’s winning work and celebrating the craft.”
In addition to Chief Judge Chad Broude, the final round jury included Danny Gonzalez, founder and co-chief creative officer, Bandits & Friends; MacKenzie Hart, associate creative director, copy, Ogilvy, NY; Donnell “Dojo” Johnson, group creative director, Arnold Worldwide; Andrew Kong, senior vice president, creative director, Deutsch; Flor Leibaschoff, co-founder and chief creative officer, BeautifulBeast; Mel Routhier, global chief creative officer, health and wellness, VML; Brian Siedband, co-founder, co-chief creative officer, Quality Meats and Jeff Warman, partner, chief creative officer, Curiosity.
Sponsors for the event include Hubbard Radio, Beasley Media Group, Bonneville International, Cumulus Media, Katz Radio Group, Nueva Network, Xperi, Audacy, Sound & Fury, World Wide Wadio, iHeartMedia, Nielsen, Radio One, Skyview Networks, Triton Digital, Zimmer Radio and Marketing Group and Miller Kaplan.
The Radio Mercury Awards winners will be presented on Thursday, June 5, at SONY Hall in New York City. For more information, go to www.radiomercuryawards.com.
Broadcast Radio Campaign: Agency, Advertiser, Production Company
Meet Boston Not Your Typical Holiday Campaign
Meet Boston
A&G
Bold Claim
Progressive Insurance
Arnold Worldwide
Go Big Time
Progressive Insurance
Arnold Worldwide
Life on Land
Progressive Insurance
Arnold Worldwide
Sub Bowls: No Bread
Jersey Mike’s
Highdive
Lawn Dart Radio Campaign
Old Fourth Distillery
Murder Hornet
Broadcast Radio Campaign: Radio Station, Group or Network
Know What's Below-Country-Rap-Funk-Opera
PA One Call
Audacy Studios
A Day In The Life Recruitment Campaign
Greensboro Police Department
Dick Broadcasting
Almond Milk, Left Side, Johnson
Boost Mobile
iHeartMedia Studio55
Ladder, Typo, YOLO, Bride
Chumba Casino
iHeartMedia Studio55
Leak, Squirrels, Chant
Renter's Warehouse
iHeartMedia Studio55
Epic/Wrong Number
Flying Squirrel Axe Throwing
Radio One
Multi-Platform Campaign with Broadcast Radio: Agency, Advertiser, Production Company, Radio Station, Group or Network
Small Business Owner Surprises
Progressive Insurance
Arnold Worldwide
The More You Bosch, The More You Feel Like A Bosch
Bosch
Droga5 New York
The Unforgivable Sin
Carlitos Gargel Argentine Steakhouse
Team One
Single Broadcast Radio Promotional Spot: Radio Station, Group or Network
What the Elf
Mix 94-7
Audacy Studios
Executive Orders (Legislation MANIA)
WCCO-AM
Audacy Studios
WBAP Brad Barton or Woolly Worm
Cumulus Media WBAP Dallas
CUMULUS MEDIA
Stones Debate Promo
The Drive Radio Station
Hubbard Radio Chicago
Eels
iHeartPodcasts
iHeartMedia Studio55
Single Broadcast Radio Spot: Agency, Advertiser, Production Company
Holiday Recital
Meet Boston
A&G
Smarter Workplace
ADP
Arnold Worldwide
Fruited Plain
Progressive Insurance
Arnold Worldwide
Playoffs
Progressive Insurance
Arnold Worldwide
Scratch Game
Minnesota Lottery
Betty
See the Light Diablo Canyon
Diablo Canyon Power Plant
Brainchild Creative
Super Bowl Monday
DUDE Wipes
Curiosity
Ride the ‘Dente
Chili’s
JM&D
Single Broadcast Radio Spot: Radio Station, Group or Network
Too Serious
Access Point Consulting
Audacy Studios
Haven’t Seen a Roach Since Diapers
Breda Pest Management
Cox Media Group
Big Horned Sheep
Big Snow
iHeartMedia Studio55
Frostbite
Big Snow
iHeartMedia Studio55
Johnson
Boost Mobile
iHeartMedia Studio55
Left Side
Boost Mobile
iHeartMedia Studio55
Leak
Renter’s Warehouse
iHeartMedia Studio55
Squirrels
Renter’s Warehouse
iHeartMedia Studio55
Spring Press Conference
Steve’s Pest Control
Zimmer Communications
Directions – They’re All the Same
Ultimate Steel
Zimmer Communications
Single Broadcast Radio Spot for Good: Agency, Advertiser, Production Company, Radio Station, Group or Network
Telenovela
Huntsman Mental Health Institute / Ad Council
Audio Milkshake
Worst Radio Ad
Mischief @ No Fixed Address
Mischief @ No Fixed Address
Look Into Her Glass Eye
Big Cat Rescue
PPK
Christmas
MO Heart Center
Zimmer Communications
Single Locally Produced Broadcast Radio Spot: Agency, Advertiser, Production Company
Luckiest Snowman
Georgia Lottery
BBDO Atlanta
Algorithm
The Minnesota Star Tribune
Colle McVoy
Country Gentleman
Naskila Casino
Love Advertising
Lawn Dart Radio – Things That Are Illegal
Old Fourth Distillery
Murder Hornet
Special Retirement Gift
Big Cat Rescue
PPK
Shivering
YMCA of the North
Preston Spire
Single Locally Produced Broadcast Radio Spot: Radio Station, Group or Network
Buck, Buck Ninety-Nine
Pacific Drive In - a Sonic Franchisee
Audacy Studios
Sales Marketing Hostages
WCCO
Audacy Studios
Dopey Son
Freeport Garage Door Company
Connoisseur Media
It’s the Law
Licking County Dog Shelter
WCLT Radio
Low D
Kretch's Custom Exteriors
Zimmer Communications
Ants and Termites Battle Rap
Steve’s Pest Control
Zimmer Communications
Directions - They're All the Same
Ultimate Steel
Zimmer Communications
Single Spanish-Language Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network
Eleanor
Children’s Health System of Texas
Plot Twist Creativity
Always Home
AT&T
Translation
Streaming Campaign: Agency, Advertiser, Production Company, Audio Company, Radio Station, Group or Network
Cold Activated Announcers
Coors Light
alma
Daily Opponents
Amazon
Amazon
Lawn Dart Radio Campaign
Old Fourth Distillery
Murder Hornet
Pestimonials
Steve’s Pest Control
Zimmer Communications
Single Streaming Spot: Agency, Advertiser, Production Company, Audio Company, Radio Station, Group or Network
Jenny Vs. The Sun
Amazon
Amazon
Lisa vs. The Mosquito
Amazon
Amazon
Jif Save the Celery
J.M. Smucker Co.
BBH USA
Amelia
Child Rescue Coalition
D&G
Soda Draft
Dr Pepper
Deutsch
Dogs can’t hate
Dallas Pets Alive
Dieste
Ride the ‘Dente
Chili’s
JM&D
Sending You A Message
Tommy John
Oxford Road
Renewed Vows
Central Market
Plot Twist Creativity
Tito’s – Dirty Sherlock
Tito’s Handmade Vodka
Push Button Creative Audio
Poop Fighter
World’s Best Cat Litter
TRG
Ants and Termites Battle Rap
Steve’s Pest Control
Zimmer Communications
Student-Produced Radio Commercial
You'll Learn So Much
Duolingo
Denver Ad School
We Wish You Were Outside Too
REI
Denver Ad School
Launder Your Dirty Secrets
Tide
Miami Ad School
When the Fragrance is Real, So is the Romance
Perfumania
SMU Temerlin Advertising Institute
Chat GPT
University of Texas at Arlington
UTA Radio.com
Use Of Directing in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network
See the Light Diablo Canyon
Diablo Canyon Power Plant
Brianchild Creative
Country Gentleman
Naskila Casino
Love Advertising
Use Of Humor in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network
Playoffs
Progressive Insurance
Arnold Worldwide
Wrap
Pacific Drive-In – a Sonic Franchisee
Audacy San Diego
Know What’s Below Opera
PA One Call
Audacy Studios
DECK PROBLEMS
EXOVATIONS
Dickey Broadcasting Company
Bike Race (Sub Bowls: No Bread)
Jersey Mike’s
Highdive
Big Horned Sheep
Big Snow
iHeartMedia Studio55
Almond Milk
Boost Mobile
iHeartMedia Studio55
Johnson
Boost Mobile
iHeartMedia Studio55
Left Side
Boost Mobile
iHeartMedia Studio55
Squirrels
Renter’s Warehouse
iHeartMedia Studio55
KFAI – Minnesota Ingenuity – State Fair
KFAI Radio
KFAI Fresh Air Radio
Lawn Dart Radio - Things That Are Illegal
Old Fourth Distillery
Murder Hornet
Epic
Flying Squirrel Axe Throwing
Radio One
Body Parts
Pronto Body Shop
Townsquare Media of El Paso
Ants and Termites Battle Rap
Steve’s Pest Control
Zimmer Communications
Dr. Bill
Steve’s Pest Control
Zimmer Communications
Use Of Original Songs/Music in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network
Holiday Recital
Meet Boston
A&G
Know What's Below Outage Song Country
PA One Call
Audacy Studios
Big Horned Sheep
Big Snow
iHeartMedia Studio55
Almond Milk
Boost Mobile
iHeartMedia Studio55
Johnson
Boost Mobile
iHeartMedia Studio55
Rollin' with the Tin Man
The Tin Man
Townsquare Media of El Paso
Oil That Rocks!
Mazzola Oil Service
WKZE Radio
Use Of Sound Design in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network
Algorithm
The Minnesota Star Tribune
Colle McVoy
Disinformation
The Minnesota Star Tribune
Colle McVoy
Leak
Renter’s Warehouse
iHeartMedia Studio55
The Sounds of Nask-Orleans
Naskila Casino
Love Advertising
About Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.5 million in prizes have been awarded over the past 33 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. RAB produces the Radio Mercury Awards.
Media Contact:
Madison Wright
212-681-7215
mwright@rab.com
