"This was another great year of celebrating excellence in radio creative,” said Mike Hulvey, president and chief executive officer, RAB and chair of the Radio Creative Fund. “This year’s finalists, and especially the winners reflect the integration of strong storytelling and insightful brand messaging, and the power of the craft and medium." "What really stood out to me during this year’s show was the simplicity of the storytelling that drove the messages home," said Chad Broude, co-founder/co-chief creative officer, Highdive Advertising and Radio Mercury Awards chief judge. On behalf of the radio industry, this year’s Radio Marketer of the Year award was presented to Verizon. Medha Gandhi, co-host, Elvis Duran and the Morning Show and Shelley Wade, afternoon host, Audacy’s New York City’s 94.7 The Block, honored the group and bestowed the award to Rachel Chan, senior director, media strategy & activation, Verizon. Hulvey noted, “Verizon’s unwavering commitment to radio as a lead channel has made a lasting impact, proving that radio-driven fandom is a successful approach to tap into the passions and behaviors that matter most to their customers.” The ceremony included the following on-air personalities as the event’s presenters: Medha Gandhi, co-host, Elvis Duran and the Morning Show; MacKenzie Hart, associate creative director, copy, Ogilvy, NY; Larry Mullins, anchor, Audacy’s 1010WINS Afternoon Drive; Shelley Wade, afternoon host, Audacy’s New York City’s 94.7 The Block and Erik Zachary, host, XYZ with Erik Zachary. This year’s sponsors included livestream sponsor Hubbard Radio, Beasley Media Group, Bonneville International, Cumulus Media, Katz Radio Group, Nueva Network, Xperi, Audacy, Sound & Fury, World Wide Wadio, iHeartMedia, Nielsen, Skyview Networks, Triton Digital, Urban Radio - Radio One, Zimmer Radio and Marketing Group and Miller Kaplan. Below is the list of the winning works. To listen to all the winners at tonight’s ceremony, go to https://www.radiomercuryawards.com. Best of Show Bike Race (Sub Bowls: No Bread) Jersey Mike’s Highdive Broadcast Radio Campaign: Agency, Advertiser, Production Company Bold Claim Progressive Insurance Arnold Worldwide Sub Bowls: No Bread Jersey Mike’s Highdive Broadcast Radio Campaign: Radio Station, Group or Network Almond Milk, Left Side, Johnson Boost Mobile iHeartMedia Studio55 Ladder, Typo, YOLO, Bride Chumba Casino iHeartMedia Studio55 Multi-Platform Campaign with Broadcast Radio: Agency, Advertiser, Production Company, Radio Station, Group or Network The Unforgivable Sin Carlitos Gargel Argentine Steakhouse Team One Single Broadcast Radio Promotional Spot: Radio Station, Group or Network Executive Orders (Legislation MANIA) WCCO-AM Audacy Studios Single Broadcast Radio Spot: Agency, Advertiser, Production Company Playoffs Progressive Insurance Arnold Worldwide Super Bowl Monday DUDE Wipes Curiosity Single Broadcast Radio Spot: Radio Station, Group or Network Left Side Boost Mobile iHeartMedia Studio55 Single Broadcast Radio Spot for Good: Agency, Advertiser, Production Company, Radio Station, Group or Network Worst Radio Ad Mischief @ No Fixed Address Mischief @ No Fixed Address Single Locally Produced Broadcast Radio Spot: Agency, Advertiser, Production Company Lawn Dart Radio – Things That Are Illegal Old Fourth Distillery Murder Hornet Single Locally Produced Broadcast Radio Spot: Radio Station, Group or Network Ants and Termites Battle Rap Steve’s Pest Control Zimmer Communications Single Spanish-Language Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network Always Home AT&T Translation Streaming Campaign: Agency, Advertiser, Production Company, Audio Company, Radio Station, Group or Network Lawn Dart Radio Campaign Old Fourth Distillery Murder Hornet Single Streaming Spot: Agency, Advertiser, Production Company, Audio Company, Radio Station, Group or Network Amelia Child Rescue Coalition D&G Student-Produced Radio Commercial You'll Learn So Much Duolingo Denver Ad School Use Of Directing in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network Country Gentleman Naskila Casino Love Advertising Use Of Humor in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network Playoffs Progressive Insurance Arnold Worldwide Left Side Boost Mobile iHeartMedia Studio55 Use Of Original Songs/Music in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network Almond Milk Boost Mobile iHeartMedia Studio55 Use Of Sound Design in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network Algorithm The Minnesota Star Tribune Colle McVoy About Radio Mercury Awards The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.5 million in prizes have been awarded over the past 33 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. RAB produces the Radio Mercury Awards. Media Contact: Madison Wright 212-681-7215 mwright@rab.com
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