Liberty Mutual Insurance Named 2026 Radio Marketer of the Year
NEW YORK — May 13, 2026 — RAB today announced that Liberty Mutual Insurance will be honored as the 2026 Radio Marketer of the Year at the 35th annual Radio Mercury Awards, to be held Wednesday, June 3, 2026, at SONY Hall in New York City.
Presented annually as part of the Radio Mercury Awards, the Radio Marketer of the Year honor recognizes a brand that has demonstrated exceptional leadership, innovation and effectiveness through the strategic use of radio and audio to build brand equity, connect with audiences and drive business results.
Liberty Mutual has created one of the most recognizable sonic brand assets in advertising. Its iconic “Liberty, Liberty, Liberty” audio signature has become an instantly identifiable expression of the brand — delivering consistency, memorability and emotional resonance across broadcast radio, streaming audio, podcasts and connected audio platforms.
Beyond its distinctive sonic branding, Liberty Mutual has demonstrated a sophisticated and integrated approach to audio marketing, leveraging radio as a lead medium while thoughtfully extending its creative across platforms in ways that build trust, deepen engagement and strengthen consumer connection. Through seamless cross-platform execution, creative consistency and a clear focus on performance, Liberty Mutual has built a brand presence that is both ubiquitous and deeply resonant.
“Liberty Mutual exemplifies what today’s most effective marketers understand — that audio is one of the most powerful ways to create connection, build trust and drive action,” said Mike Hulvey, president and chief executive officer of RAB and chair of the Radio Creative Fund. “From its unmistakable sonic branding to its strategic commitment across radio, streaming and podcasts, Liberty Mutual has built a brand voice that is instantly known and highly effective. Their thoughtful use of radio at scale makes them a deserving recipient of this year’s Radio Marketer of the Year.”
“We’re honored to be recognized by RAB as the 2026 Radio Marketer of the Year,” said Jenna Lebel, Liberty Mutual chief marketing officer, US Retail Markets. “Audio has been a powerful part of how we build a brand that is distinctive and memorable, and how we drive recognition and trust with consumers. This honor reflects the tireless work of our team and partners.”
The 2026 Radio Mercury Awards marks the competition’s 35th anniversary, celebrating creative excellence in radio and audio advertising while spotlighting the brands, agencies and creators shaping the future of sound-led marketing. Produced by RAB and governed by the Radio Creative Fund, the Radio Mercury Awards is the premier awards competition dedicated exclusively to outstanding creative work in radio and audio.
The Radio Mercury Awards winners will be presented on Wednesday, June 3, at SONY Hall in New York City. This year’s show will be hosted by nationally syndicated iHeartRadio radio personality Angela Yee, host of her own show ‘Way Up with Angela Yee.’
Sponsors include Hubbard Radio, Bonneville International, Katz Radio Group, Nueva Network, Xperi, Audacy, Cox Media Group, iHeartRadio, Nielsen, Skyview Networks, Triton Digital, Urban One, Zimmer Radio & Marketing Group and Auditory FX.
For more information, go to www.radiomercuryawards.com.
About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.5 million in prizes have been awarded over the past 33 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. RAB produces the Radio Mercury Awards.
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