O'Reilly Auto Parts Selected to Receive the 2024 Radio Marketer of the Year Award
NEW YORK – April 24, 2024 – O’Reilly Auto Parts will be recognized as the 2024 Radio Mercury Awards “Radio Marketer of the Year” Award in recognition of the company’s longstanding use of radio to empower consumers and build their brand. 

O’Reilly Auto Parts has made radio central to its marketing activities to reach and engage audiences with impactful creative that resonates and distinguishes the brand from its competitors. 

The company’s highly recognizable and iconic “OH OH OH O’REIIIILYYYY AUTO PARTS… OWW” jingle demonstrates the true power of a sonic identity as an effective tool to capture attention and boost distinctiveness for the brand.   

O’Reilly Auto Parts’ confidence in radio to drive growth, the brand’s hunger for continuous learning and its commitment to the communities it serves are all key factors in its recognition as this year’s Radio Marketer of the Year honor.
“O’Reilly Auto Parts continues to be an incredibly valuable partner to the radio industry,” noted Mike Hulvey, RAB president and chief executive officer, and chair of the Radio Creative Fund. “Their ongoing dedication to the use of radio as a lead medium to drive their local business forward is truly a collaborative effort to be celebrated by the entire radio industry.” 

This award happens to coincide with the 25th anniversary of the O’Reilly jingle first being produced. 

“Thank you to RAB for recognizing O’Reilly Auto Parts with this incredible award,” said Hugo Sanchez, vice president of marketing and advertising for O’Reilly Auto Parts. “I’m really proud of our entire marketing team, as well as the more than 90,000 team members across the United States, Mexico and Canada. This award is a testament to the work of all of our team members, who provide excellent customer service each and every day. Our marketing and advertising work, and the jingle, mean nothing without our team members delivering this great service to all of our customers day in and day out.”

The “Radio Marketer of the Year” award will be presented to O’Reilly Auto Parts at the 2024 Radio Mercury Awards on June 6 at Sony Hall in New York City. 

For more information regarding tickets or the event log onto www.radiomercuryawards.com

The Radio Mercury Awards Finalists will be announced in early May and winners will be announced at the 2024 Radio Mercury Awards event.

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.5 million in prizes have been awarded over the past 32 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. RAB produces the Radio Mercury Awards.

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Leah Kamon 

Madison Wright