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2024 Radio Mercury Awards Winners Announced
O’Reilly Auto Parts Recognized as Radio Marketer of the Year
NEW YORK – June 6, 2024 – Winners of the 2024 Radio Mercury Awards were announced this evening at the 33rd annual awards presentation held at SONY Hall in New York as well as live streamed, courtesy of Hubbard Radio.

RAB’s Mike Hulvey with Best of Show winning team, Highdive and
Guesthouse Audio’s Mitch Bennett
This year’s Best of Show award was presented to Highdive for their “Got Your Nose” radio commercial for their client, Airheads.

“No surprise, the Radio Mercury Awards continues to be where the best in radio and audio creativity is discovered. As a long-time entrant, sometimes winner, and forever fan, it’s been an honor to serve as chief judge,” said Mitch Bennett, executive creative director of new audio-focused creative agency Guesthouse Audio. “As final-round judges, we laughed, debated, and were inspired that 129 years after Marconi invented this thing, radio can still delight and surprise us.”

“I have been an active fan of the Radio Mercury Awards throughout my broadcasting career, and having the opportunity to experience the judging process reinforced my belief in the awards’ importance in radio and advertising today,” said Mike Hulvey, president and chief executive officer of RAB and the chair for the Radio Creative Fund. “The awards competition truly helps us propel our medium forward.”

WOR’s Mark Simone with O’Reilly Auto Parts’ Hugo Sanchez
On behalf of the radio industry, this year’s Radio Marketer of the Year Award was presented to O’Reilly Auto Parts. New York’s WOR on-air talent Mark Simone bestowed the award to Hugo Sanchez, vice president, marketing & advertising, O’Reilly Auto Parts. Hulvey noted, “O’Reilly Auto Parts is a longtime and committed partner of the radio industry, and we are delighted to honor them with this fitting recognition, especially as they are celebrating 25 years of their iconic ‘OH OH OH O’REIIIILYYYY AUTO PARTS… OWW’ jingle.”

The ceremony included the following on-air personalities as the event’s presenters: Mike Adam from NEW 102.7 in New York City, Errol Barnett from CBS News, Maxwell from 100.3 Z100, iHeartMedia, Mark Simone from WOR 710, iHeartMedia and Shelley Wade, NEW 102.7, Audacy.

This year’s sponsors included dedicated sponsors Audio Milkshake and Beasley Media Group; livestream sponsor Hubbard Radio; participating sponsors Bonneville International, CUMULUS MEDIA | Westwood One, Katz Radio Group, Sound+Fury and Xperi; friends of the Radio Mercury Awards sponsors Audacy, CBS News Radio, Connoisseur Media, Cromwell Media, iHeartMedia, Media Monitors, Mr. Master, Neuhoff Media, Nielsen, Skyview Networks, Triton Digital, Townsquare Media, vCreative, World Wide Wadio and Zimmer Radio and Marketing Group. Radio Mercury Awards Donor sponsors include Benztown and Miller, Kaplan, Arase & Co.

Below is the list of the winning works. To listen to all of the winners at tonight’s ceremony, go to www.radiomercuryawards.com.

Best of Show

Got Your Nose
Airheads
Highdive

Broadcast Radio Campaign: Agency, Production Company or Advertiser

Particular
Progressive Insurance
Arnold Worldwide

Play It Safe Out There
Airheads
Highdive

Broadcast Radio Campaign: Radio Station or Group

When You Really Need a Win (Bangs, Nuts, Bus, Oatmilk)
Chumba Casino
The Studio at iHeartMedia

Broadcast Radio Single Promotional Spot: Radio Station or Group

Up North, You Betcha
Cumulus/KQRS/Cragun’s Resort
CUMULUS MEDIA

Broadcast Radio Single PSA: Agency, Production Company, Advertiser, Radio Station or Group

Sensible Strumming
SAFE Project
The Purpose Group

Broadcast Radio Single Spot for Good: Agency, Production Company or Advertiser

Water
The CLEO Institute
Zubi Advertising

Broadcast Radio Single Spot: Agency, Production Company or Advertiser

No Reward
Progressive Insurance
Arnold Worldwide

A.S.S.M.R
DUDE Wipes
Curiosity

Broadcast Radio Single Spot: Radio Station or Group

Food Poisoning
Goose Insurance
The Studio at iHeartMedia

Epic Bug Battle Rap - Tick Vs Spiders
Steve’s Pest Control
Zimmer Communications

Local Market Broadcast Radio Single Spot: Agency, Production Company or Advertiser

Pully Downy Thingy
YMCA of the North
Preston Spire

Local Market Broadcast Radio Single Spot: Radio Station or Group

Decks Are Made for Peeing
Kretch’s Custom Exteriors
Zimmer Communications

“Mitchie” Award

Hold for Wings
Pizza Hut
GSD&M

Multi-Platform Campaign with Broadcast Radio: Agency, Production Company, Advertiser, Radio Station or Group

Playable Radio
The Ohio Lottery Commission
Marcus Thomas LLC

Spanish-Language Single Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group

Tantrum
Walmart Puerto Rico
DDB Latina Puerto Rico

Student-Produced Radio Commercial

Grandma Candy
Tootsie Roll
Denver Ad School

Use of Emerging Technology in Radio or Audio: Agency, Production Company, Advertiser, Radio Station or Group

Lifesaving Radio
NextMed Health
Klick Health

Use of Humor in a Single Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group

Tacos
Progressive Insurance
Arnold Worldwide

Made Ya Look
Airheads
Highdive

Use of Songs/Music in a Single Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group

Playable Radio
The Ohio Lottery Commission
Marcus Thomas LLC

Use of Sound Design in a Single Broadcast Radio Spot: Agency, Production Company, Radio Station or Group

Water
The CLEO Institute
Zubi Advertising

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.5 million in prizes have been awarded over the past 32 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. RAB produces the Radio Mercury Awards.

Media Contact:

Madison Wright
(212) 681-7215
mwright@rab.com