Radio Matters

Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways. Here you’ll find current news, information and insights about broadcast radio growth. We encourage you to check out the various components of Radio Matters and subscribe to our blog, podcast series and newsletters to be certain you’re up to date on Why Radio Matters to our advertisers and listeners.

Radio Matters One-Sheet

Below, download the first Radio Matters one-sheet and customize with your station's logos. If you need help, see the training short below or ASK RAB.
Call us at 800-232-3131 or email MemberResponse@RAB.com. Click below to download.

Radio Rules

It touches more consumers than TV or tech -- even among Millenials. Get the whole story here with this customizable one-sheet.

Key Points

Radio matters in today's world of time-starved consumers and is an important component in any media mix designed to reach them.

Radio Matters Power Point

Zip up your own presentations with Radio Matters. Click to download the Radio Matters Power Point slides.

Radio Matters In the News

Yet more information showcasing the power of radio	View
Radio Matters to Automotive - Video Sales Tip	View
How Radio/Audio Can Succeed in Tough Ad Market	View
Radio Matters Blog	View
Radio Matters Blog - Discovering New Music	View
Radio Matters Blog - Christmas in July?	View
Radio Matters Blog - The Rapidly Changing Consumer	View
Radio Matters Blog - The Current State of Radio Listeners	View
Radio Matters Blog - The Spirit of Radio	View
Nielsen Consumer Survey April/May 2020	View
Celebrating the Black Consumer	View
The Pulsa on Audio	View
Insights into CES	View
Getting Perspective	View
Strictly Voters and Political Activists Are Listening	View
Radio’s Top 10 to Usher in 2020	View
Radio Drives Life Insurance Search	View
More Than Ever, Radio is Ready to Prove Results	View
Radio’s Top 10 to Usher in 2020	View
Radio Matters Blog	View
Radio Matters Blog - Here's What RADIO Stands For	View
Radio Matters Blog: Radio Helps Small Businesses Grow	View
Radio Matters Blog: Music Radio Delivers a Diverse Audience	View
Radio Matters Blog: The Incredible Influence, Impact and Loss of WPLJ	View
Radio Matters Blog: Political Media Buying 2020: Way Too Early Prediction in June 2019	View
Radio Matters Blog - Political Media Buying 2020: “Where Does Radio Fit?”	View
Radio Matters Key Points	View
Asian American Diverse Intelligence Report	View
Radio Matters Blog: Reaching African American and Hispanic Listeners Across The Infinite Dial	View
Radio Matters Blog: Radio’s Amazing Numbers	View
Radio Matters Blog: Be Brave with Growth Driving the Mission	View
Radio Matters Blog: Lessons Learned from Auto Advertisers	View
Radio Matters Blog: In Radio You Can Trust	View
Radio Matters to Auto Dealers	View
What Radio Buyers Are Doing	View
Why Radio Will Always Be Relevant	View
Why Radio Will Always Be Relevant	View
What Radio Buyers Are Doing	View
Radio’s Music Role	View
The Importance of Local Connection	View
What the Marijuana Industry’s Organization Voluntary Ad Standards Mean for Radio	View
What the Marijuana Industry’s Organization Voluntary Ad Standards Mean for Radio	View
Radio Drives Jewelry Retailer Search	View
Mutt Madness - Case Study	View
Resolutions and Reflections	View
Radio Drives Restaurant Search	View
Buying Attitudes of Radio Listeners and Streamers	View
Growing with Multicultural	View
Radio Drives Traffic for a National Retailer	View
Radio on Main Street Podcast Featuring Brad Deutsch, Principal with the Law Firm Garvey, Schubert, Barer	View
Radio Rocked the Masters	View
Katz Radio Group: A Win for Radio	View
SCBA - Southern California Broadcasters Association - Automotive Research Study	View
Miles Different: In-Car Audio 2018	View
The Uncertain World of Marijuana Advertising Part Two – Radio’s Digital Platforms	View
5 Facts & Radio	View
The Uncertain World of Marijuana Advertising	View
Case Study - Entercom "Ultimate Home Fix-Up Sweepstakes"	View
Podcast Listeners Equal Bigger Spenders	View
Consumer Engagement Is About Feeling Special	View
Memorial Day - A Day for Remembering	View
Radio on Main Street Podcast Featuring Ruth Presslaff, Founder and President of Presslaff Interactive Revenue	View
It's About the Connection	View
Radio on Main Street from the Radio Mercury Awards: What Makes a Great Radio Commercial	View
The Passion of a Radio Broadcaster	View
Radio on Main Street Podcast Featuring Jeffrey Hedquist, Known as "Advertising’s Storyteller."	View
Radio - A New Frontier	View
Radio on Main Street Podcast Featuring Fred Jacobs, President of Jacobs Media.	View
Radio on Main Street Podcast Featuring Tony Gray, President and CEO of Gray Communications	View
Katz Radio Group/ Dial Report - Niche Retailer Case Study	View
Nielsen Podcast Insights - Q3 2018	View
Nielsen Podcast Insights - Q3 2017	View
July2018 The Q Report	View
Radio on Main Street Podcast Featuring Doug McElrath and Jim Baxter with the University of Maryland’s Library of American Broadcasting.	View
2018 Political Landscape	View
Political Media Buying 2018: Where Does Radio Fit?	View
Attention Back-to-School Shoppers	View
Nielsen - AUDIO TODAY - July 2018	View
The Pitch - June 2018	View
RAB@Work - June 2018	View
Radio on Main Street from the Radio Mercury Awards: What Makes a Great Radio Commercial	View
Radio Matters Blog: It's About the Connection	View
Case Study: Radio Drive Grocery Store Traffic	View
Case Study: Government Office	View
Case Study: Financial Protection	View
Case Study: Radio Drives Auto Dealer Traffic	View
Case Study: Mathnasium	View
Case Study: Houston Heartburn Center	View
Case Study: Post Honey Bunches of Oats	View
Case Study: Haunted House Promotion	View
Case Study: E Network	View
Case Study: Federal News Radio	View
Case Study: Firehouse Subs	View
Go Daddy Case Study	View
Westwood One: Men's Personal Care Brand Study	View
Edison/Triton: The Podcast Consumer 2018	View
Nielsen - African American Women: Our Science, Her Magic	View
Nielsen - American FAmily Insurance	View
Nielsen Insights: Latina 2.0	View
SCBA - Southern California Broadcasters Association - Auto Path to Purchase	View
Nielsen State of the Media Audio Today - Ethnic Audiences	View
IPSOS In-Car Study	View
Nielsen Podcast Insights	View
Nielsen: Radio and ROI	View
Nielsen Auto Path to purchase	View
Ken Garff Automotive Study	View
7 things brands have completely wrong about radio	View
Infinite Dial - African Americans & Hispanics	View
Jacob's Media Tech Survey 2018	View
Hubbard Radio Local Theater Case Study	View
Community and Southern Bank Case Study	View
Matter of Fact: Creative Corner	View
Matter of Fact - October 2017 - Sound Master	View
Matter of Fact - October 2017: One Trillion Reasons to Celebrate	View
Matter of Fact - October 2017: Listen and Your Audience Shall Find	View
Matter of Fact - October 2017	View
Matter of Fact: Why Coca-Cola & T-Mobile use Radio	View
Matter of Fact - March 2018 - Creative Corner: Big Game Brought Big Sound	View
Matter of Fact - March 2018 - Sound Master: Falling in Love with Radio	View
Matter of Fact - March 2018 -The Podcast Boom	View
Matter of Fact - March 2018	View
Radio Matters Blog: Radio Delivers For Local Businesses	View
Radio Matters Blog: Local Radio Reigns Supreme	View
Radio Matters Blog: Radio: Still the One	View
Radio Matters Blog: Radio Wins in Chicago - A Case Study	View
Radio Matters Blog: Radio Broadcasters of Chicagoland	View
The Infinite Dial 2018	View
Artificial Intelligence	View
Matter of Fact - June 2017	View
Golden Art of Podcasting	View
Programmatic	View
Building Brands	View
Radio Matters to Millenials...a lot!	View
Personality Makes The Difference	View
When it’s time to get serious, Radio Matters	View
Hispanics and radio: A powerful combination	View
How to build an auto brand with audio: Subaru's stunning success via Carmichael Lynch's storytelling	View
Millennial radio listening habits differ by political views	View
Millennials flip the dial to classic hits as the summer starts	View
Radio Matters -- America's companion is also No. 1 in-car	View
Why radio political ad spending is roaring back in 2016 – and which operators will benefit the most	View
Radio Mercury Awards ceremony celebrates 25 years of great advertising	View
Connecting with radio changes as millennials move through life stages	View
Hope springs eternal for all sports and Spanish language radio	View
Community causes can always count on radio for support	View
Millennials have their audio companion in radio	View
Looking beyond the spoken word on radio to reach voters	View
Urban contemporary and news/talk radio continue to soar	View
The beauty of co-op	View
What’s the point?	View
Reach the engaged voter with news, talk and sports radio	View
Radio poised to take advantage of increased political ad spending	View
Radio drives results – for auto dealers	View
Radio drives results – for auto dealers	View
Personality makes a difference	View
News/talk radio becomes a political powerhouse	View
Election 2016 impacting voters	View
Don't sleep on weekends when considering radio listening	View
2016 brings a pattern shift for radio	View
Radio reaches key voters in Super Tuesday states	View
Third annual Westwood One Super Bowl Sound Awards winners	View
'Radio. It's On for Political' Highlights Radio's Expanding Role in 2016 Political Ad Campaigns	View
'Radio. It's On for Political' Highlights Radio's Expanding Role in 2016 Political Ad Campaigns	View
Christmas radio sets a new bar in 2015	View
Radio: The original social medium	View
Tops of 2015: Audio	View
The most-used medium by millennials? Radio	View
Radio reaches the most Americans each week	View
Radio personalities: Adding a personal touch	View
iHeartMedia: AM/FM radio is still in the driver's seat	View
Radio sales professionals: Advertising decision-makers want to hear unique ideas	View
Seasonal patterns rule the day in the November radio ratings	View
Radio: A friend indeed	View
What advertising decision-makers value in radio sellers	View
Radio fall classic: Sports radio hits a grand slam in October	View
KDKA: The first commercial radio station celebrates its 95th anniversary today	View
Radio's returns have advertisers across categories tuning in	View
New Advertiser Sizzle Video: Radio Matters to Advertisers	View
Radio formats fall into familiar trends in September	View
Alpha Media quickly launches companywide campaign to aid flooding victims	View
Advertisers share their positive views on radio	View
Radio and The Home Depot: Working together	View
Radio continues to boost ROI	View
Successful charitable endeavors: A radio tradition	View
Radio Matters	View
The Perception vs. Reality study: A great opportunity for radio	View
No second fiddle: Small and medium markets are vibrant radio marketplaces	View
Study shows that radio's reach far exceeds advertiser perceptions	View
RADIO, NOT YOUTUBE, IS STILL KING OF MUSIC DISCOVERY	View
RADIO STILL BEATS DIGITAL FOR MUSIC DISCOVERY	View
Streaming hasn’t killed the radio star	View
Why Country Radio Still Matters	View
Can NextRadio app help make radio relevant for a digital audience?	View
Radio D.J.s Offer Comfort and Community After Charleston Church Killings	View
Millennials love media on smartphones, shun live TV	View
Radio—Yes, Terrestrial Radio—Is the No. 1 Medium In Terms of Reach	View
How Hip-Hop Is Becoming the Oldies	View
Radio giant Cumulus goes hog wild with country music	View
Radio: The All-But-Forgotten Medium With The Biggest Reach	View
iHeartRadio Joins Snapchat Discover: Why Big Media Is Battling For Real Estate On The Disappearing Messaging App	View
iHeartRadio thriving -- thanks to radio resurgence	View
AT&T to activate FM Radio chips next year	View
No, Radio Isn't Dead -- In Fact, It's Doing Better Than Ever	View
T-Mobile: We're turning on the FM chip	View
Need help hitting your goals? Would $36 billion help?	View
iHeartRadio thriving – thanks to radio resurgence	View
Listen to the music: Ignition's new fan report	View
Tuning in to radio advertising	View
Surprising facts about media usage	View
Nielsen: Radio continues to rank as No. 1 mass reach medium	View
Radio's continued dominance remains one of media's most underreported stories	View
Radio delivers decision-makers for American Family Insurance	View
Radio more engaged with social media, especially with tweets	View
Internet radio advertisers: Get ready to spend more money	View
Consumers still want AM/FM radios in their cars	View
Radio drives return on ad spend and moves the needle for Telco advertising	View
NextRadio: A dynamic extension of the industry's capabilities	View
Finding TV and radio's biggest fans on their home turf	View
Case Studies- Hydro-Flask	View
Case Studies- Hunger Games	View
Ipsos research study highlights continued strength of AM/FM radio in cars	View

Tutorial

Need help customizing your Radio Matters one-sheets? The short video clip below will step you through placing and positioning a logo in MS Word. Need more help? Ask RAB! Call 800-232-3131 or email MemberResponse@rab.com.