Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways. Here you’ll find current news, information and insights about broadcast radio growth. We encourage you to check out the various components of Radio Matters and subscribe to our blog, podcast series and newsletters to be certain you’re up to date on Why Radio Matters to our advertisers and listeners.
Current news, information and insights about broadcast radio growth brought to you by the Radio Advertising Bureau.
Radio On Main Street podcast shines a spotlight on people who are creating great radio content, marketing using the power of radio, using radio’s influence in their market, or innovating for radios’ future.
Keeping the advertising community in the know about radio across platforms.
NEW – RAB's latest Radio Sizzle Video is now available for download.
Below, download the first Radio Matters one-sheet and customize with your station's logos. If you need help, see the training short below or ASK RAB.
Call us at 800-232-3131 or email MemberResponse@RAB.com. Click below to download.
It touches more consumers than TV or tech -- even among Millenials. Get the whole story here with this customizable one-sheet.
Radio matters in today's world of time-starved consumers and is an important component in any media mix designed to reach them.
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Yet more information showcasing the power of radio |
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Radio Matters to Automotive - Video Sales Tip |
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How Radio/Audio Can Succeed in Tough Ad Market |
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Radio Matters Blog |
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Radio Matters Blog - Discovering New Music |
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Radio Matters Blog - Christmas in July? |
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Radio Matters Blog - The Rapidly Changing Consumer |
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Radio Matters Blog - The Current State of Radio Listeners |
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Radio Matters Blog - The Spirit of Radio |
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Nielsen Consumer Survey April/May 2020 |
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Celebrating the Black Consumer |
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The Pulsa on Audio |
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Insights into CES |
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Getting Perspective |
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Strictly Voters and Political Activists Are Listening |
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Radio’s Top 10 to Usher in 2020 |
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Radio Drives Life Insurance Search |
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More Than Ever, Radio is Ready to Prove Results |
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Radio’s Top 10 to Usher in 2020 |
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Radio Matters Blog |
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Radio Matters Blog - Here's What RADIO Stands For |
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Radio Matters Blog: Radio Helps Small Businesses Grow |
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Radio Matters Blog: Music Radio Delivers a Diverse Audience |
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Radio Matters Blog: The Incredible Influence, Impact and Loss of WPLJ |
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Radio Matters Blog: Political Media Buying 2020: Way Too Early Prediction in June 2019 |
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Radio Matters Blog - Political Media Buying 2020: “Where Does Radio Fit?” |
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Radio Matters Key Points |
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Asian American Diverse Intelligence Report |
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Radio Matters Blog: Reaching African American and Hispanic Listeners Across The Infinite Dial |
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Radio Matters Blog: Radio’s Amazing Numbers |
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Radio Matters Blog: Be Brave with Growth Driving the Mission |
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Radio Matters Blog: Lessons Learned from Auto Advertisers |
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Radio Matters Blog: In Radio You Can Trust |
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Radio Matters to Auto Dealers |
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What Radio Buyers Are Doing |
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Why Radio Will Always Be Relevant |
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Why Radio Will Always Be Relevant |
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What Radio Buyers Are Doing |
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Radio’s Music Role |
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The Importance of Local Connection |
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What the Marijuana Industry’s Organization Voluntary Ad Standards Mean for Radio |
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What the Marijuana Industry’s Organization Voluntary Ad Standards Mean for Radio |
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Radio Drives Jewelry Retailer Search |
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Mutt Madness - Case Study |
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Resolutions and Reflections |
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Radio Drives Restaurant Search |
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Buying Attitudes of Radio Listeners and Streamers |
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Growing with Multicultural |
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Radio Drives Traffic for a National Retailer |
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Radio on Main Street Podcast Featuring Brad Deutsch, Principal with the Law Firm Garvey, Schubert, Barer |
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Radio Rocked the Masters |
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Katz Radio Group: A Win for Radio |
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SCBA - Southern California Broadcasters Association - Automotive Research Study |
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Miles Different: In-Car Audio 2018 |
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The Uncertain World of Marijuana Advertising Part Two – Radio’s Digital Platforms |
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5 Facts & Radio |
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The Uncertain World of Marijuana Advertising |
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Case Study - Entercom "Ultimate Home Fix-Up Sweepstakes" |
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Podcast Listeners Equal Bigger Spenders |
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Consumer Engagement Is About Feeling Special |
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Memorial Day - A Day for Remembering |
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Radio on Main Street Podcast Featuring Ruth Presslaff, Founder and President of Presslaff Interactive Revenue |
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It's About the Connection |
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Radio on Main Street from the Radio Mercury Awards: What Makes a Great Radio Commercial |
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The Passion of a Radio Broadcaster |
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Radio on Main Street Podcast Featuring Jeffrey Hedquist, Known as "Advertising’s Storyteller." |
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Radio - A New Frontier |
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Radio on Main Street Podcast Featuring Fred Jacobs, President of Jacobs Media. |
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Radio on Main Street Podcast Featuring Tony Gray, President and CEO of Gray Communications |
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Katz Radio Group/ Dial Report - Niche Retailer Case Study |
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Nielsen Podcast Insights - Q3 2018 |
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Nielsen Podcast Insights - Q3 2017 |
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July2018 The Q Report |
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Radio on Main Street Podcast Featuring Doug McElrath and Jim Baxter with the University of Maryland’s Library of American Broadcasting. |
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2018 Political Landscape |
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Political Media Buying 2018: Where Does Radio Fit? |
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Attention Back-to-School Shoppers |
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Nielsen - AUDIO TODAY - July 2018 |
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The Pitch - June 2018 |
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RAB@Work - June 2018 |
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Radio on Main Street from the Radio Mercury Awards: What Makes a Great Radio Commercial |
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Radio Matters Blog: It's About the Connection |
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Case Study: Radio Drive Grocery Store Traffic |
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Case Study: Government Office |
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Case Study: Financial Protection |
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Case Study: Radio Drives Auto Dealer Traffic |
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Case Study: Mathnasium |
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Case Study: Houston Heartburn Center |
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Case Study: Post Honey Bunches of Oats |
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Case Study: Haunted House Promotion |
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Case Study: E Network |
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Case Study: Federal News Radio |
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Case Study: Firehouse Subs |
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Go Daddy Case Study |
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Westwood One: Men's Personal Care Brand Study |
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Edison/Triton: The Podcast Consumer 2018 |
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Nielsen - African American Women: Our Science, Her Magic |
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Nielsen - American FAmily Insurance |
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Nielsen Insights: Latina 2.0 |
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SCBA - Southern California Broadcasters Association - Auto Path to Purchase |
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Nielsen State of the Media Audio Today - Ethnic Audiences |
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IPSOS In-Car Study |
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Nielsen Podcast Insights |
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Nielsen: Radio and ROI |
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Nielsen Auto Path to purchase |
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Ken Garff Automotive Study |
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7 things brands have completely wrong about radio |
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Infinite Dial - African Americans & Hispanics |
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Jacob's Media Tech Survey 2018 |
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Hubbard Radio Local Theater Case Study |
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Community and Southern Bank Case Study |
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Matter of Fact: Creative Corner |
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Matter of Fact - October 2017 - Sound Master |
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Matter of Fact - October 2017: One Trillion Reasons to Celebrate |
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Matter of Fact - October 2017: Listen and Your Audience Shall Find |
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Matter of Fact - October 2017 |
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Matter of Fact: Why Coca-Cola & T-Mobile use Radio |
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Matter of Fact - March 2018 - Creative Corner: Big Game Brought Big Sound |
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Matter of Fact - March 2018 - Sound Master: Falling in Love with Radio |
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Matter of Fact - March 2018 -The Podcast Boom |
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Matter of Fact - March 2018 |
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Radio Matters Blog: Radio Delivers For Local Businesses |
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Radio Matters Blog: Local Radio Reigns Supreme |
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Radio Matters Blog: Radio: Still the One |
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Radio Matters Blog: Radio Wins in Chicago - A Case Study |
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Radio Matters Blog: Radio Broadcasters of Chicagoland |
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The Infinite Dial 2018 |
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Artificial Intelligence |
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Matter of Fact - June 2017 |
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Golden Art of Podcasting |
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Programmatic |
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Building Brands |
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Radio Matters to Millenials...a lot! |
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Personality Makes The Difference |
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When it’s time to get serious, Radio Matters |
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Hispanics and radio: A powerful combination |
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How to build an auto brand with audio: Subaru's stunning success via Carmichael Lynch's storytelling |
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Millennial radio listening habits differ by political views |
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Millennials flip the dial to classic hits as the summer starts |
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Radio Matters -- America's companion is also No. 1 in-car |
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Why radio political ad spending is roaring back in 2016 – and which operators will benefit the most |
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Radio Mercury Awards ceremony celebrates 25 years of great advertising |
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Connecting with radio changes as millennials move through life stages |
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Hope springs eternal for all sports and Spanish language radio |
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Community causes can always count on radio for support |
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Millennials have their audio companion in radio |
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Looking beyond the spoken word on radio to reach voters |
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Urban contemporary and news/talk radio continue to soar |
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The beauty of co-op |
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What’s the point? |
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Reach the engaged voter with news, talk and sports radio |
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Radio poised to take advantage of increased political ad spending |
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Radio drives results – for auto dealers |
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Radio drives results – for auto dealers |
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Personality makes a difference |
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News/talk radio becomes a political powerhouse |
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Election 2016 impacting voters |
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Don't sleep on weekends when considering radio listening |
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2016 brings a pattern shift for radio |
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Radio reaches key voters in Super Tuesday states |
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Third annual Westwood One Super Bowl Sound Awards winners |
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'Radio. It's On for Political' Highlights Radio's Expanding Role in 2016 Political Ad Campaigns |
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'Radio. It's On for Political' Highlights Radio's Expanding Role in 2016 Political Ad Campaigns |
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Christmas radio sets a new bar in 2015 |
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Radio: The original social medium |
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Tops of 2015: Audio |
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The most-used medium by millennials? Radio |
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Radio reaches the most Americans each week |
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Radio personalities: Adding a personal touch |
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iHeartMedia: AM/FM radio is still in the driver's seat |
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Radio sales professionals: Advertising decision-makers want to hear unique ideas |
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Seasonal patterns rule the day in the November radio ratings |
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Radio: A friend indeed |
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What advertising decision-makers value in radio sellers |
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Radio fall classic: Sports radio hits a grand slam in October |
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KDKA: The first commercial radio station celebrates its 95th anniversary today |
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Radio's returns have advertisers across categories tuning in |
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New Advertiser Sizzle Video: Radio Matters to Advertisers |
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Radio formats fall into familiar trends in September |
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Alpha Media quickly launches companywide campaign to aid flooding victims |
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Advertisers share their positive views on radio |
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Radio and The Home Depot: Working together |
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Radio continues to boost ROI |
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Successful charitable endeavors: A radio tradition |
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Radio Matters |
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The Perception vs. Reality study: A great opportunity for radio |
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No second fiddle: Small and medium markets are vibrant radio marketplaces |
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Study shows that radio's reach far exceeds advertiser perceptions |
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RADIO, NOT YOUTUBE, IS STILL KING OF MUSIC DISCOVERY |
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RADIO STILL BEATS DIGITAL FOR MUSIC DISCOVERY |
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Streaming hasn’t killed the radio star |
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Why Country Radio Still Matters |
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Can NextRadio app help make radio relevant for a digital audience? |
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Radio D.J.s Offer Comfort and Community After Charleston Church Killings |
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Millennials love media on smartphones, shun live TV |
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Radio—Yes, Terrestrial Radio—Is the No. 1 Medium In Terms of Reach |
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How Hip-Hop Is Becoming the Oldies |
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Radio giant Cumulus goes hog wild with country music |
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Radio: The All-But-Forgotten Medium With The Biggest Reach |
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iHeartRadio Joins Snapchat Discover: Why Big Media Is Battling For Real Estate On The Disappearing Messaging App |
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iHeartRadio thriving -- thanks to radio resurgence |
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AT&T to activate FM Radio chips next year |
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No, Radio Isn't Dead -- In Fact, It's Doing Better Than Ever |
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T-Mobile: We're turning on the FM chip |
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Need help hitting your goals? Would $36 billion help? |
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iHeartRadio thriving – thanks to radio resurgence |
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Listen to the music: Ignition's new fan report |
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Tuning in to radio advertising |
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Surprising facts about media usage |
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Nielsen: Radio continues to rank as No. 1 mass reach medium |
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Radio's continued dominance remains one of media's most underreported stories |
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Radio delivers decision-makers for American Family Insurance |
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Radio more engaged with social media, especially with tweets |
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Internet radio advertisers: Get ready to spend more money |
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Consumers still want AM/FM radios in their cars |
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Radio drives return on ad spend and moves the needle for Telco advertising |
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NextRadio: A dynamic extension of the industry's capabilities |
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Finding TV and radio's biggest fans on their home turf |
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Case Studies- Hydro-Flask |
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Case Studies- Hunger Games |
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Ipsos research study highlights continued strength of AM/FM radio in cars |
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Need help customizing your Radio Matters one-sheets? The short video clip below will step you through placing and positioning a logo in MS Word. Need more help? Ask RAB! Call 800-232-3131 or email MemberResponse@rab.com.