Tariffs accelerate buying decisions while transparency drives sales satisfaction, J.D. Power finds

More than one-third (36%) of buyers in the new-vehicle market say tariffs impacted their vehicle purchase process, with most of them buying sooner than they had planned, according to the J.D. Power 2025 U.S. Sales Satisfaction Index (SSI) Study, released recently. Despite the market shifts, overall customer satisfaction with the vehicle purchase experience increases by 1 point this year to 802.