Adobe: Consumers spent $88.7 billion online (Oct 2025), up 8.2% year-over-year, with AI-powered shopping continuing to rise

Adobe is sharing new e-commerce data today for October 2025, with early deals enticing some consumers to get a head start on holiday shopping. The month also saw a shift in generative AI usage, with rising traffic to U.S. retail sites that now coverts better than non-AI traffic sources.