October 2025 eGrocery sales total $11.6 billion, up 10.5% versus year ago

The U.S. online grocery market continues its upward trajectory, with total sales reaching $11.6 billion in October 2025, marking a 10.5% increase year-over-year according to the Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus. The dynamics driving this growth are shifting, requiring retail grocery executives to take a deeper look and possibly reevaluate their eGrocery strategies.