RAB Research Archive

Bank customers happier using branch+digital than digital only



J.D. Power data reveal that digital-only customers are significantly less satisfied than those who bank digitally and also use branches. A good in-person customer experience, including relevant advice, carries a lot of weight, even among millennials. It can help mid-size banks and credit unions neutralize digital deficiencies.

Source: The Financial Brand



View or Download: https://thefinancialbrand.com/83493/branch-digital-banking-consumer-satisfaction/

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