RAB Research Archive

Customers loved these 'secret' menu items — so restaurants took the hint



Customers love to order “secret” menu items. Usually, there’s not that much of a secret to it — swap out one or two ingredients or add a few more burger patties to personalize the order. But add the word “secret” and maybe a fun nickname, and there’s a whole new appeal for customers.

Source: CNBC



View or Download: https://www.cnbc.com/2019/05/10/customers-loved-these-secret-menu-itemsso-restaurants-took-the-hint.html

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