Kelley Blue Book names 10 Coolest New Cars Under $20,000 for 2019

While the average new car on the road today costs nearly $37,000, there are still plenty of vehicle options available at a more affordable price that don't sacrifice comfort and style. The expert editors at Kelley Blue Book name the 10 Coolest New Cars Under $20,000 for 2019, proving you can find a dynamic and less expensive vehicle that still turns heads. The 2019 Kia Soul takes the No. 1 spot on this year's list.