Builder 100 firms are banking on baby boomers

When Pulte held the first open house for its active adult brand’s Del Webb Bexley community in Tampa, Fla., more than 800 prospective home buyers showed up in a development slated to have just 850 homes. The velocity of demand was so strong, the “open” house reached capacity in just a few hours, and spurred Del Webb to break ground on building six new model homes to showcase — and sell — the various options in its newest 55-plus, age-restricted community.