RAB Insights

RAB Research Archive

The micro-cation grows in popularity with millennials



The “micro-cation" is officially a trend — and millennials are leading the way. Fifty-seven percent of Americans did not take a leisure trip longer than four nights in the last year, according to data from the 2019 Vacation Confidence Index released by Allianz Global Assistance. Data also found that three-quarters (72%) of millennials took at least one micro-cation during that same timeframe.

Source: Travel Pulse



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