RAB Insights

RAB Research Archive

Survey: Food critical to shopping center traffic



The way to a shopping center patron’s heart is through their stomach. A recent survey of more than 1,000 consumers from JDA indicates the top two factors influencing customers to visit an indoor or open-air shopping center more frequently were having unique dining options (46%) and grocery shopping, such as Whole Foods or Trader Joes (42%).

Source: Chain Store Age



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