RAB Insights

RAB Research Archive

Subaru, Lexus top J.D. Power's 2019 Brand Loyalty Study



Automakers are constantly fighting to keep their customers they’ve conquested from competitors while keeping their long-time fans too. For 2019, Subaru and Lexus appear the best as they’ve captured the top spots in the 2019 J.D. Power Brand Loyalty Index.

Source: The Detroit Bureau



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