RAB Insights

RAB Research Archive

Back-to-school shoppers headed to brick-and-mortar stores



Physical stores have the edge when it comes to back-to-school shopping. Over half of respondents (58%) said they plan to buy (or have already bought) the majority of their items in a store and some online for apparel and footwear, according to global consulting firm BRG.

Source: Chain Store Age



View / Download