RAB Insights

RAB Research Archive

Restaurants battle for social media supremacy



Opinions will always differ whether citizen journalism is helpful or harmful for the flow of information. In the case of restaurants, it often concerns an inescapable reality: Everybody's a critic. People take to review sites, social media platforms and amplify their voice among their circle of influence, however sizable or insignificant that might be. The result is that restaurants are always one digital reaction away — justified or not — from gaining or losing a customer.

Source: QSR



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