RAB Insights

RAB Research Archive

Cruising the eighth sea



It’s been 10 years since Milwaukee built a cruise pier, not at its industrial port where the cargo ships dock, but on its public waterfront a short walk from its then-new Santiago Calatrava-designed art museum. Over the years, few ships called. But the payoff arrived in 2019 when Pearl Seas Cruises designated Milwaukee a turnaround port on the west end of its Great Lakes cruises.

Source: Travel Weekly



View / Download