Consumers plan to spend more than $200 on gift cards this year

Shoppers anticipate spending $213.49 on gift cards this year, up 7% from 2018, according to a Blackhawk Network BrandedPay survey of more than 3,000 consumers. Seventy-six percent of shoppers will buy at least one gift card or e-gift during the 2019 holiday season, an increase from 72% in 2018.