RAB Insights

RAB Research Archive

Millennials want to own vehicles, survey says



While there may be a perception Millennials are uninterested in having a vehicle, a new study proclaims most of them want their own transportation. Given a perceived environmental consciousness and thrifty nature, plus "lots of other options in terms of ride-hailing and public transportation ... we went into this thinking there may not be a (positive) response by Millennials in terms of car ownership, and what we found was actually the complete opposite," Mark Kwilosz, head of the North American Auto Industry practice at business consultancy Duff & Phelps, tells Wards.

Source: WardsAuto



View / Download