Consumers favor smartphones for back-to-school shopping, study finds
More than half (59%) of U.S. consumers plan to use their smartphones for back-to-school shopping this year, making mobile devices more popular than personal computers (26%) and tablets (15%), a new study by mobile advertising company AdColony found. Fifty-five percent of people said they purchased something directly on a mobile device after seeing an ad, while 76% would buy something if the ad were relevant.
Source: Mobile Marketer
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