RAB Insights

RAB Research Archive

Pandemic stress causes many U.S. consumers to put dieting on the backburner



Stay-at-home restrictions and the stress of the global pandemic have caused many consumers to put dieting on the backburner. According to the NPD Group's Health Aspirations & Behavioral Tracking Service, adult participation in total diet or nutrition programs dropped from 48.3% last April to 43.8% in this April. However, consumers on lifestyle diets such as keto, gluten-free and clean eating has remained relatively unchanged from a year ago.

Source: Convenience Store News



View / Download