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Shoppers looking to spend more this holiday season, driven by COVID-19 pandemic: Studies



Consumers altered their buying plans in the three-month period between August and November of this year, largely due to the COVID-19 pandemic, judging by a pair of studies by AKi Technologies, conducted with TapResearch. In August, 33% expected to spend more on the holidays this year than they did in 2019. In November, that percentage had jumped to 38%.

Source: MediaPost



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