Snapchat shares new insights into Gen Z consumption and engagement trends

Looking to get a better understanding of Gen Z, and the role that Snapchat might play in your marketing and outreach efforts? Recently, Snapchat published a new, 60-page 'Snapchat Generation' report, which incorporates responses from over 27,000 daily Snapchat users, from various regions, and provides a range of insights into the evolving behaviors and habits of this younger audience.