RAB Insights

RAB Research Archive

49% of Americans view brand activism positively, but just a third think it will drive real change



What do consumers really think about companies such as PepsiCo, Mars, Conagra and Hasbro changing some brand names in response to issues including racism and gender neutrality? Nearly half (49%) of 30,221 Americans 18+ who responded to an independent Piplsay survey conducted via Market Cube on March 20-22 said they view this positively, 34% were neutral, and just 17% expressed a negative view.

Source: MediaPost



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