RAB Insights

RAB Research Archive

SAP: COVID-19 causes lasting supply chain issues for shoppers



As the pandemic enters its second year, consumers are changing behaviors in response to supply chain disruptions. In February 2021, SAP surveyed 1,000 U.S. consumers to identify some of their biggest supply chain pain points. More than one-third (35%) of respondents said their favorite grocers and retailers are still dealing with out-of-stock issues. Seven in 10 respondents switched brands during the pandemic due to supply chain issues, and almost three in 10 (29%) never went back.

Source: Chain Store Age



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