RAB Insights

RAB Research Archive

NPD Stat of the Week: Female purchase power



Nearly half of the U.S. population made a kitchen and bath home improvement purchase online or in stores in 2020, and women accounted for more than half of those buyers. According to Checkout information from The NPD Group, women were more likely to buy kitchen and bath products than lawn and garden, paint, hardware, or other home improvement products. Last year, women accounted for nearly 60% of kitchen and bath products sold online, and 52% of in-store sales.

Source: HBS Dealer



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